- In China, online influencers will need to have relevant certifications before they can create content on laws, education, medicine and other topics.
- Content creators will need to attach their transcripts to the live streaming platform they use.
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According to him South China Morning Post, influencers must have relevant certifications before they can create content about laws, education, medicine, and other topics.
New laws for Chinese influencers have come into effect, including regulations that require any influencer gives advice on technical topics such as medicine, health care or finances to first demonstrate that you are qualified to do so.
Content creators will need to attach their transcripts to the live streaming platform they use. Those qualifications must then be reviewed by the platform.
The new regulations also require expertise about what political positions are acceptable and even how influential people should live.
“Streamers should be healthy, not vulgar…”
On the other hand, there are also rules designed to promote a certain lifestyle if you want to work in this field.
Chinese regulators require their influencers “adhere to healthy style and taste, consciously abandon vulgar, vulgar, kitsch and other low-level interests, and consciously oppose traffic-oriented and warped aesthetics.”
On the other hand, it is also forbidden create videos that showcase money, fancy products, and an extravagant lifestyle. Here are just some of the prohibited online content behaviors that social media influencers should avoid:
- Supplant, misrepresent, vilify, profane or deny the deeds and spirit of heroes, martyrs and exemplary figures.
- Violate national religious policies, conduct religious activities on non-religious sites, promote religious extremism, cults, and other similar content.
- Damage the public image of occupations and specific groups such as the popular army, the police and judges.
CENSORSHIP OR LEGISLATION?
According to the RPP site, in the last 16 months, China has enacted new regulations in different areas of the tech sector in a bid to rein in the power of its once-independent tech giants.
There has also been a push for more control over areas that Beijing sees as influencing society.including video games, live streaming, and celebrity culture.
Last month, Chinese regulators banned children under the age of 16 viewing live streaming content after 10 p.m. m. and buy virtual gifts for influencers.
The latest rules from the two Chinese government agencies establish a “code of conduct” for online influencers.
The streamers Live may not post content that weakens or distorts the leadership of the Chinese Communist Party, for example. China it has a strict censorship system which means that content that Beijing does not like will be removed from the internet.
To the influencers they are also not allowed to use so-called technology deep fake to manipulate party or state leaders. This technology uses artificial intelligence to distort faces and could be used to insert the face of a politician or leader into a video they weren’t in.
The streamers Live broadcasts also cannot show excessive food waste, many luxury items, or an extravagant lifestyle, and content must not be sexually suggestive or provocative.
Do you think this should reach Mexico?
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