Faced with the need to create impact campaigns in different formats for social networks, influencer marketing has rescued brands through the creation of their content.
Within the Digital Marketing Trends and Predictions for this 2023, we can find that there are influencers specialized in different aspects and who offer content in different formats (audio and/or video). However, collaborating with those who are present on more than one platform is the key to success in reaching more audiences and having more successful campaigns.
Even so, you should take into account that many content creators often have a preference for a particular platform, so it is necessary to review the other existing platforms to see if their audience is also there and adapts to the message you want to convey.
Now that we have an idea of what it implies, we must answer why is the influencer sector working in campaigns?
This is because it is beginning to be a mature market, since 93% of advertisers have decided to bet on marketing with influencers and 52.6% have been using campaigns with them for almost 4 years.
In a study carried out by Collabstr, 50,000 influencers were analyzed, breaking down the most popular marketing services they offer and, taking into account that each influencer can offer multiple services on multiple platforms, the most popular were obtained:
1. Instagram: 82%
2.Tiktok: 61%
3. CMU: 26%
4. YouTube: 9%
Mexico is ranked sixth among the top 10 countries for influencer marketing on social media.
While, Lifestyle and Health are in the top 10 most popular niches that influencers talk about in their different profiles.
In case you still have any doubts, the following figures will make you understand the reason why it is a trend, since every day brands invest more money to promote campaigns with influencer marketing.
Sources:
–Collabstr
– Five days
–Keepers
–Insights