In recent months, much has been said about the responsibility that influencers have today in the construction of the social imaginary. Its recommendations and content seem to be for many a crucial aspect in decision-making in various aspects and now this debate is reopening after the video of an influencer who was recorded licking various products and real estate of a supermarket gained popularity to strengthen your immune system.
This is Jodie Meschuk, an influencer who has gained prominence for creating a history of promoting medical misinformation.
Now, in her most recent material, Jodie has seen a supermarket falsely claiming that this would strengthen her immune system.
Thus the woman appears when they are masks, licking everything that was in their path, without considering that this matter is particularly risk at this time considering the mere in which the Covid-19 virus is transmitted.
The video contains strange subtitles, such as “it is not law” and “oxygen and smiles are life”, in addition to “germs strengthen your immune system, exposure to germs creates defenses against asthma and allergies.”
As expected, the material generated discontent among many users who condemned the attitude of the woman who, despite being identified as a spreader of false information, has more than 17 thousand followers.
After this video gained relevance on Instagram, the platform decided to deactivate the influencer’s account, complying with the violation protocols of its policies on COVID and disinformation about vaccines.
This is one more example that makes it possible to affirm that a large part of influencers still do not want to assume the responsibility that is linked to their figure.
Although we are talking about opinion leaders who were born in a playful environment, the reality is that the weight they have gained to generate criteria and influence the creation of collective knowledge, has forced them to understand that their publications and comments have a role that goes beyond just entertaining.
The omission of this responsibility runs counter to the rights demanded by these new players in the world of communication.
For example, from MarvelCrowd they indicate that although 78 percent consider that being an influencer (a field in which youtubers enter) is a profession and that for 65 percent it is their current profession, 76 percent consider that their profession is not recognized by society.
In fact, 86.1 percent of these opinion leaders consulted affirm that the public powers and current legislation should consider their occupation and that there is a regulation in this regard.
With this in mind it is important that the new generations who hope to conquer the digital professions that the new era brought with it, do not confuse independence with zero responsibilities; The commitment seems to be even greater, if we consider that these tasks are in a process of consolidation and that they still have a long way to go.