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The influencer Isa Brunelli has received strong criticism after realizing that her clothing order will not arrive in time for her trip.
Online purchases and sales have a whole logistics exercise behind them that can affect the consumer’s shopping experience.
Influencers must be particularly careful in the content they upload to avoid being victims of public opinion.
A influencer has shown the networks how he criesafter realizing that the clothes he ordered via delivery will not arrive in time for his trip.
The delivery industry has shown a high degree of importance for consumers around the worldwho found in this shopping alternative a good opportunity to buy their favorite products from the comfort of their home thanks to online shopping, a fact that managed to attract the attention of millions of people during the pandemic and that will continue to grow steadily in the coming years. years.
According to the Statista study where it shows the growth of e-commerce in Latin America
Part of the growth in online sales and delivery is due to marketplaces that offer thousands of products in their digital catalogs, where users have proven to have their favorites; “The World’s Top Online Marketplaces 2021” study shows that main marketplaces based on their monthly visits during 2021 they were Amazon with 5,200 million visits, eBay in second with 1,700 million visits, Mercado Libre in third with 683.9 million and Rokauten in fourth with 575.8 million, among other recognized brands such as AliExpress, Shopee, Walmart, Etsy, among others.
In order for these services to be able to fulfill their value proposal in terms of on-time deliveries, there is a whole logistics job behind it that must be fulfilled where imports, exports and intermediaries may take a little longer than expected to bring the purchased products to their destination, affecting the shopping experience on their consumers.
A influencer Spanish under the name of Isa Brunelli who has millions of followers on all his social networks, has shared a video where he cries because he bought clothes online, but the delivery times played a trick on him and he will not be able to receive it in time to use it during his trip.
Today in the hard life of influencers…
Isa Brunelli!! pic.twitter.com/1TlQqykcBp
— V (@Vrcde1900) March 15, 2022
This really is a human drama… All those parents who can’t make ends meet should learn, or those people who have evicted and have nowhere to sleep, or those who have terminal illnesses, or those who are dying from wars and hunger… #ForceIsa 😭 pic.twitter.com/bbWhlAKdyJ
— Tugencio (@tugencio) March 15, 2022
Before these images of the influencer who cries because his clothes did not arrive on time for his tripusers have been dissatisfied with her attitude, emphasizing that there are currently more serious problems to worry about, to which she has responded through another story:
“How heavy you are, really. Here I share whatever I want because my social networks are for something. This has nothing to do with what’s going on out there; I mean, I don’t understand why you have to relate one thing to the other”.
“Besides, I don’t see anything wrong with it. If I want to cry because I have left money for clothes that won’t even arrive on time, then I cry. Point. You too would be upset. And if not, it’s because you don’t value money.”
On this occasion the influencer has been a victim of delivery timesbut exposes part of the reality of these content creators today, public opinion.
Influencers have become relatively important figures in the world of digital entertainment, where they are constantly displayed before the eyes of millions of users, both followers and Internet users who do not necessarily follow it.
The high traffic of users that these internet personalities carry, have attracted the attention of brands so that they carry out their because its contents have the possibility of reaching millions of people and becoming viral, a fact that can play both for and against your personal brand.
Taking into account the millions of followers on their networks, not all influencer actions they manage to be well received by Internet userswho may have a clear difference of opinion regarding the publications of these figures and come to judge every move they make, so they must be particularly careful with the content they upload to the web.
We have an example of this with the influencer Alex Tienda, who chose to travel to Ukraine before it was invaded by Russia to make “war correspondent” type videos showing his followers some images so that they would be informed, but users were shown attacking him for “playing” with the profession of journalists in that way.
The content that has led influencers to success can work against them if they do not take into account the impact they can generate on social networks.
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