The progress of technologies is generating ever faster changes in digital marketing trends. One of those changes has to do with influencers and artificial intelligence: more and more attractive and effective virtual human models appear for brands.
The good thing for companies that bet on “AI influencers” is that they have no problem with privacy scandals and there are no time limits or schedules. In short, they do not exist.
The “AI influencers” began as one more piece of information in the growing universe of digital advertising in networks, but they are gaining more space in the metrics, especially after the Covid-19 pandemic.
A very interesting example is “Rozy”, a model and influencer generated with AI by Sidus Studio X, founded by its current CEO, Baek Seung Yeop.
“Rozy” was born in July 2020, she is 22 years old (she will always be 22 years old) and has been online on Instagram since the end of last year. She began to gain notoriety when she starred in a Shinhan Life digital commercial.
Since then, Rozy has added more and more advertising contracts with more relevant brands. According to Seung Yeop, he has already achieved more than a hundred endorsements and a goal of earning about 1 billion South Korean won, or about $ 850,000.
Oh, one thing, Rozy is Korean, although with a few tweaks to the algorithm she could be from anywhere in the world.
According to the creators, they did not use a particular person as a model to create Rozy’s appearance and they did not take Western beauty as the standard.
Sidus Studio X’s idea for the future is to expand the scope of Rozy’s activity to more commercials, movies, and TV entertainment shows.
At the same time as Rozy, an increasing number of companies are using AI to achieve synthetic voices that mimic those of actors, video game characters and advertisements.
Companies like WellSaid Labs They “sell” digital voices with descriptions that speak to the tone of each one: “energetic and bold”, “serene and expressive”, “refined, confident and very professional”.
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