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Studies like the one conducted by Rakuten Insight realizes the value that the contents have for the influencers in the market.
The ability to influence now with the help of pets has allowed the influence market to scale to more creative segments and adding industries to the conversation in networks.
The impact of a cat influencer in the market allows us to understand the role of content in creativity.
A influencer cat revealed how much he earns for making content for brands and merchandisingstrengthening the segment of pet influencers.
His testimony reinforces insights found in India, where a comprehensive study in charge of Rakuten Insightwhere they discovered what kind of influencersper generation, had been more motivated to purchase a product and found that pet influencers determined in greater quantity a purchase among the segment of 25 to 34 years of age, with 9 percent.
Said signaling is an interesting precedent of how important the contents become nowadays and the value that there is in communicating correctly.
successful cat influencer
In the economy of paying for content, advertising with a cat of great influence in networks can make a difference and this has allowed honeybelle have income during 2022 for 42 thousand 380 dollars, close to 800 thousand pesos, being the agreements with brands and collaborations the main source of income, merchandising and a store in etsywhere products related to the furry pet were sold.
Although Honey’s owner reports that she has no payments from instagram either TikTokthe income he maintains has been donated in part to animal rescue activities, as happened at the time with the collaboration he made to Tips and Whiskers.
“Mascot creators who do it for fun are willing to accept freebies from brands and companies and will do the work for free, when they really could be charging for it,” he explains. Nicole Wade, owner of honeybelle in a interview.
@princesshoneybellex Just a typical orange cat day 🐈 #cats ♬ original sound – tuckerbudzyn
In his judgment, the influencers recognizes that brands are at a very important moment in their communication based on personalities, where the role they play scales from a simple guideline to entertaining, inspiring and educational actions, which is what is sought from a influencers hairy, at least that’s what Wade shares with those who are interested in entering the market of influence.
Like the confession of the content creator behind a cat influencersthere are statements that have helped us understand the role that creativity plays in the market in the hands of the influencers.
We saw a surprising case in this regard when Pedigree made the decision to sponsor Gasolin, a dog who works at a gas station and who drew attention in networks because through his account @supergasolin, where he revealed how important communication becomes through through social networks, especially with the communication that has managed to arise in the market, based on creative aspects, such as those that have to do with the way in which brands join the conversation.
Based on these guidelines, such as those that warn of the income of an influencer cat or the decision of a brand to sponsor a dog that lives in a gas station, it has been possible to motivate an intense market of content in networks where company pets play a transcendental role in the way we communicate and understand the market today.