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A Kantar study identified that inflation has an impact on gifts and experiences that will be given to mothers.
Consumers are at a key moment to understand the market and most importantly, to define best consumer practices.
Inflation is an economic phenomenon that has had a strong impact on the activity of brands and establishes definitive work guidelines.
between flowers, inflation and meals at home, the commemoration of May 10 will take place in Mexico, according to a study by Kantar, the date on which Mexicans celebrate their moms.
The investigation that this firm carries out explains a very important fact and it is the one that has to do with what is valuable today for the consumer in the midst of an inflationary scenario.
“The global inflation rate was estimated at approximately 8.75 percent in 2022 compared to 2021, which represents a significant increase compared to the previous years analyzed. To give an example of what this means, in the United States, early 2022 had been difficult for many consumers, especially low-income households already struggling to survive financially. And while the price hike didn’t hit everyone massively, there were few American consumers who said the recent wave of inflation hadn’t affected their financial situation at all. D.Tighea Statista analyst specializing in behavioral research, sports and entertainment retail, as well as the direct selling and subscription industry.
Inflation on May 10
As a consequence of the inflation suffered in Mexico and the world, the latest study of Kantar ensures that a significant number of Mexicans will not celebrate the day away from home, due to this economic phenomenon, for which four out of ten households assured that they will cook to celebrate women.
“In the end, the results of the survey to find out how they will celebrate moms on their day, we see that those under 34 years of age will mostly receive a special meal, while those over 50, to a large extent, may receive clothing . Regardless of the gift for Mexicans, it is important to show the affection and love that is given to the leaders of the home who seek in different ways to face the economic complexities that impact the family,” he commented. Stephanie Del Razo of Kantar Mexico.
As part of the study, 45 percent said they will have breakfast or lunch to celebrate the day and only 32 percent will go out for breakfast or lunch, even dinner. 17 percent will give flowers, 12 percent will give away clothes, and 10 percent will give away beauty products.
The effect of inflation occurs at a key moment for brands, which have found opportunities and challenges in consumption in this scenario.
Vector Casa de Bolsa has interesting estimates that alternate the projections of Kantarwhich are at the household level and warns in his event “Financial and Investment Perspectives”, that in the midst of this convulsive inflationary scenario, the economy in Mexico will grow by 1.6 percent.
“We had the biggest global financial crisis in modern history, the biggest health pandemic in the last 100 years and the biggest war in Europe since World War II and it is these types of situations that make us face new challenges and reinvent ourselves, we They make us question how to see things from a different, novel point of view, which perhaps we would never have seen if we had not come face to face with such scenarios, and they motivate us to find out how things can be done and in which Vector has not left to grow up,” he said. Edgardo Cantu DelgadoExecutive President of Vector Empresas and CEO of Vector Casa de Bolsa.
Both estimates account for the health of the economy, specifically the Mexican one, and with this the elements that allow innovation in the market are highlighted, realizing the value of the indicators that have been imposed in the market.
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