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In the first quarter of the year, ANTAD brands such as: Soriana, La Comer, Chedraui, Liverpool, Sanborns, among others, totaled 467 thousand 600 million pesos.
Among the drivers of the economy in Mexican homes are remittances, which are used for daily consumption, according to a study by Kantar Mexico.
Food inflation changed the purchasing habits of 9 out of 10 families, favoring offers or products low cost.
Faced with a complicated national economic context, more than 50 percent of Mexicans have changed their shopping habits, especially in the face of inflation.
A study prepared by Kantar México, showed that the 35 percent of Mexicans made cuts in their budget, while 29 percent looked for alternatives in different stores. Currently, 23 percent of Mexicans have implemented financial planning with spending limits. While brands such as City Market, Sumesa and La Comer assure that their sales have not decreased, although they do observe changes in consumers.
With high inflation and the declining economy, consumers are looking for differentiated products, those that offer a plus. And it is that today the consumer seeks to be more sustainable67 percent of Mexicans expect brands to make a difference in the fight against climate change, in addition to 60 percent considering that they play an important role in issues of gender equality and discrimination.
On the other hand, households experiencing economic difficulties have increased in recent months, most of them forced to request loans, being Inflation has contributed the most to this economic deterioration. Changes in eating habits have been reflected in purchasing habits, since today not only consumers prefer products on sale or low costbut also has reduced the consumption of fresh products such as meat and fish, and consequently increased consumption of packaged or frozen products, especially due to their long shelf life.
This means that brands must be aware of these new trends to adjust their marketing strategies. marketing, in order to adapt to the audiences, especially since the consumer look for better prices and great deals in order to avoid inflation.
Currently, according to the 2022 Radiografía del Consumidor Mexicano study, 41 percent of the population stopped buying certain products, while 32 percent start selecting brands with low prices. Although with this situation, national brands and products will have the opportunity to grow, especially given the approach of supporting the “local economy”.
Another clear example is that, given the price increase, consumers continue to look for products that suit their spending, and at this time the frozen vegetables one of the favorite products, by representing savings due to its long duration. In addition, several brands have recently announced an increase in their prices, as Bimbo announced a few weeks ago.
It is important to emphasize that the categories In which Mexicans are spending the least are restaurants, bars and clothing.