Barbie is a brand that has been on the market since 1959.
Currently, the brand has various inclusive dolls in its catalogue.
Consumers are more interested in brands that take diversity issues seriously.
Currently, there are many people in the world who are working to change the social reality in which we live, especially to be more diverse and inclusive. It is the viral case of a mother who, with the intention of educating her daughter and showing her the various realities that exist in the world, painted stretch marks on her Barbie doll.
On the market today, there are more diverse products that are following the line of many brands to become more inclusive to reach everyone. One of the iconic brands that has changed over the years is Mattel, which currently has in its Barbies product catalog, various dolls that show the reality of many.
This change is due to the times in which we currently operate, where according to data from McKinsey & Company, the big consumer brands are moving quickly to serve the group of inclusive customers that is also influencing the global market.
This data marks a before and after in the markets, since the new generations are the ones that are most open to these changes and feel free to speak and criticize companies that do not adhere to this point of view. .
Mom puts stretch marks on Barbie doll
With that, and to take advantage of the momentum that Barbie has right now with the next release of her movie, the stories around the doll are the daily bread on social networks.
Like the case of a mother in the United Kingdom, who decided to change her 3-year-old daughter’s doll, with the sole purpose of showing her a reality that many women and men have in real life.
The mother, who identifies as Kate Claxton, is a woman from Towcester, Northamptonshire and decided to add some stretch marks to the body of her little daughter’s Barbie doll, seeking to normalize these skin marks.
It is important to know that the famous doll has left an indelible mark on popular culture, which is why it has been a cult symbol for many generations.
Under this premise, the mother shared with local media in the United Kingdom that she decided to make these changes, after having “postpartum anxiety and insecurities” about her body after giving birth.
“I decided to paint my stretch marks with nail polish. I would love to see manufacturers make some Barbies with stretch marks to spread the message that there is nothing to worry about,” she revealed.
The 35-year-old mother added that she has bought her daughter a large number of dolls, including the Barbie with a prosthetic leg and one with vitiligo.
“I had some stretch marks as a teenager but they really came off towards the end of my pregnancy and at first I hated them but now I’m proud of them,” she revealed. “I decided to paint them, then I dressed her and encouraged her to change her doll, but she didn’t comment on the stretch marks, which I think is a good thing, they are already normal for her,” she said.
The brands, especially Mattel, have been updating their catalogues, as an example in 2016 it launched Curvy Barbie, Tall Barbie and Petite Barbie. But not only this brand of toys adds to the discourse of diversity, since currently there are many products where the main audience is children that have inclusive products, another example is Disney with its film projects or series with characters that show different realities. and with which many can educate a child.
In summary, today’s consumers demand much more from brands to join the social issues that are experienced in today’s world, especially when it comes to presenting a product and service that is designed for everyone and does not discriminate against minority groups.
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