The inbound methodology is an instrument that contributes to the growth of your office, creating meaningful and lasting relationships with patients, prospects and clients. It basically consists of providing elements that allow you to achieve your goals, in each and every one of the stages of the journey that is carried out, to get closer to your company.
There are three ways to apply the inbound methodology:
1. Attract: capture the attention of patients, according to valuable content and conversations that strengthen your position as a reference, on a topic of interest to them.
2. Interact: offer people information and solutions that take into account their needs and objectives, to increase the chances that they will buy your products and services.
3. Delight: provide help and tools to customers, to allow them to achieve success, thanks to their purchase.
When a patient is successful and recovers quickly, they tell others and spark the interest of potential new patients, creating a loop that automatically feeds and strengthens your business. This is how the inbound methodology sustains your flywheel.
The flywheel, or patient-based cycle, is a flywheel that represents a business model, which helps us illustrate all the driving force that an organization can acquire by prioritizing and offering patients an exceptional experience.
These strategies will help you effectively reach your target audience, inbound-style. Currently there are specific strategies, so that each of the phases of the inbound method (attraction, interaction and delight) print strength in the flywheel and keep it in rotation, helping your company to grow.
To reach your audience, you have to start by creating social networks and publishing relevant content, such as blog articles, content offers, tutorials, even the solution you propose to solve the problem of patients, testimonials from other clients and details about promotions. and discounts.
To arouse interest in your potential customers through inbound marketing, you can optimize all this content with an SEO strategy, which consists of associating certain phrases and keywords with your products or services, and specifying the way in which these help to solve their problems. problems and achieve your goals.
In this way, your content and information will consistently appear on the search engine results page for those who are looking for related information, and who correspond to the target audience you are looking for or the ideal clients for your business.
When you use inbound marketing strategies to engage with customers or prospects, be sure to communicate with them in a way that makes them want to build a lasting relationship with you and provide them with relevant information about the value your business can offer them.
Inbound marketing strategies guarantee that the customer feels satisfied, happy and calm, even long after having made a purchase or inquiry.
Source: (nd). What is inbound marketing | hubspot. https://www.hubspot.es/inbound-marketing?utm_campaign=BlogHubSpotEspanolDaily