Their media strategy (planned or not), is efficient and mainly fulfills three functions: impose political agenda, overshadow adversaries and maintain their clean public image (whether they succeed or not).
The system that has allowed him to maintain an approval percentage of 58 percent, according to the latest Mitofsky Consultation poll, is an iron curtain that opens every day in the morning and closes again. After this, the curtain is only reopened when the president wishes, according to his needs, to discredit someone; or as now to make way for the new presidential candidates.
It was enough for the president to have named Claudia Sheinbaum and Marcelo Ebrad as candidates for the presidency for it to be taken for granted that the next president is among one of them. It will be up to them to take advantage of the opportunity offered to them or not.
Until now Sheinbaum has stood out -despite having a gray personality- “crowing the egg” as they say vulgarly by taking advantage of all her achievements and decisions as current head of government, despite the fact that this is prohibited by the INE.
According to an investigation by LatinUS, the government of Mexico City invested 46 million pesos in an advertising campaign in favor of Sheinbaum, according to the investigation presented by Carlos Loret de Mola, money from the city coffers was used for this, which was adds to the hiring of foreign specialists to favor the former scientist.
While Ebrard has a handicap: he is a man in a country in which there is still a hint of machismo, and although it has not yet fully taken off, it will and will take advantage of his good decisions when he was head of government and as chancellor; for example, by going toe-to-toe against the US gunsmiths and carrying out the Free Trade Agreement with the North American countries.
I ask you, dear reader, do you know the name of the secretary of the interior or do you have in mind the names of 10 governors of the country’s states? I don’t blame you if your answer is negative. It is the AMLO phenomenon that has as another of its angles to blur any other rival or ally figure that could overshadow it.
A very visible case of this classic strategy of “divide and conquer” is the case of the (to say the least) scoundrel “Alito” Moreno who, after being exhibited in compromising audios (the product of vile espionage), borders on his departure from the PRI and delays a possible alliance.
Former President Vicente Fox, in a desperate outburst to mention someone who can deal with the presidential fingers, mentioned in a tweet regarding Senator Lilly Téllez: “A great candidate! Eye, she can be the President of Mexico! she has a heart and love for Mexico. She has skirts, character and civil value. She has emotions, feelings and values and demands respect for the law and the constitution”, only he has dared to mention someone, we’ll see if someone else signs up on this already narrowing path.