As on television, on the radio and in any other media communication, an interview is not a simple conversation. The interviewee is investigated, interesting topics are chosen, clear and logical questions are put together in advance, others are improvised, and it is edited before publishing. The person interviewing enters into a role: generally friendly, informed, looking for ideas, phrases and testimonials from the person interviewed that can generate impact, reflections and emotions. Really, an interview without interesting answers is useless. It is important to take into account that, currently, in the digital world, the key lies in gaining people’s trust; A great way to achieve this is through your voice! An honest, dynamic, eloquent, astute, empathetic and emotional voice.
The one who has a podcast broadcasts his message to thousands, even millions of people, but the one who listens only feels that he and the podcast participants are there. So many say that a podcast is the best way to escalate intimacy.
The goal of having a podcast is to create connections with the audience; For this, it is also essential to generate strong ties with the interviewees. On the other hand, it is a myth that in order to do a podcast you have to be a born communicator or a professional speaker. Through the training and accompaniment of an expert in effective communication and public speaking, anyone who wants to can do it. For you to do a good interview, your content has to stand out from the rest and, in this way, be able to differentiate yourself from so many offers in the market. For this, you have to prepare the interview.
Everything has to be ready before the meeting with the guest. You must have a clear idea, research about the guest, plan the content and prepare the questions; although some will always come out spontaneously during each episode.
The process can take a while, but it is what will ensure that you focus on the questions and the content that will really be relevant to your audience.
Before contacting the interviewee, it is highly recommended that you have the following information:
● Contact mode
● Full name / Stage name / Pseudonym
● Reason for interest in the interview
● Summary of: Personal data / Professional data
● Common contacts
This process is the one that will later help you make an editorial calendar and contact the people you want to interview at a good pace. Once the person you are going to interview arrives, give yourself some time to talk and thus break the ice; also know if there is any topic that you really do not want to talk about. It is essential that the guest feel comfortable and relaxed. However, it is not suggested at all that you share the questions, since in that case, the interview loses value and the audience usually notices when this happens, since it all feels too staged and unnatural.
Let’s not forget that in the podcast format, in most cases, they are really intimate conversations that are achieved thanks to strategically prepared questions and interviews.