Every year, World Gin Day is celebrated, an ancient drink that was born in the Netherlands and which receives its original name (Genever) for its preparation with barley, rye, corn and juniper. Its original purpose was related to medicinal uses, but thanks to international master distillers, it became part of the lifestyle of those who enjoy the world of cocktails.
Precisely, Next June 10, World Gin Day will be celebratedthe perfect opportunity to honor this drink that is present in more than 180 countries and that has managed to be recognized thanks to its authentic preparation and for being enjoyed in situations that invite you to take the moment.
For this reason, Gordon’s He will carry out a dynamic within the framework of this day, where he will invite people to join the Gordon’s Challenge and set the first record in Colombia that establishes the largest number of ‘Gin & Tonics’ preparations in one day.
For this challenge, people of legal age must share the photo or video of their ‘Gin & Tonic’ on their social networks, mentioning Gordon’s Colombia (@Gordonscolombia) and this will be added to the record counter. Bars, restaurants, homes and social networks will be ready to take part in the Gordon’s Challenge and celebrate with a drink that has been delighting people’s palates for more than two centuries.
“This is the ideal opportunity for all those who love and enjoy gin to have the opportunity to highlight a product that is served approximately 3 million glasses a day around the world and that has managed to stay on the market for more than 250 years. , while maintaining its essence and taking advantage of the best of current trends”, mentions Ana María Vásquez, director of Marketing and Innovation of Diageo Colombia.
In this way, people will be able to take the moment and live an experience that takes them out of the daily routine while making history by being part of this record and demonstrating that the taste and passion for gin can be taken further with Gordon’s during the Gordon ‘s Challenge.
Excess alcohol is harmful to health. The sale of intoxicating beverages to minors is prohibited. Gordon’s London and Gordon’s Premium Pink 37.5% Vol.Alc