Women who do not invest represent 72% of the female population in Brazil, while 66% of men are not investors. The female public affirms that the main reason for not investing is the lack of money. The data is part of the 5th edition of the Brazilian Investor X-Ray, a survey carried out by ANBIMA (Brazilian Association of Financial and Capital Market Entities) in partnership with Datafolha, which listened to 5,800 people from classes A/B, C and D / E, from all regions of the country.
Research reveals that there is a greater participation of men in the world of investments, both in cryptocurrencies and traditional. Women who invest are only 28% and men 34%. While 64% of Brazilian women do not keep any money, among men the percentage drops to 58%.
Among women and men investors, the main obstacle to making investments, for 55% of women, is lack of money – for men this figure corresponds to 51%. Then comes unemployment, with 10% of responses, while for men this figure is only 6%.
“The gender approach is important so that we can reflect on ways to further spread the investment culture among women. The lack of money to invest, reported by a relatively higher number of women than men, also reflects the impact caused by important socioeconomic aspects: on average, women receive lower wages and spend more time with the family”, evaluates Marcelo Billi, superintendent of Communication, Certification and Education for Investors of ANBIMA.
But who are the women who invest?
At the other end, women who invest tend to be conservative and avoid risk: 83% of them choose savings when investing, compared to 68% of men. Then, with the 7% preference of women, come the private securities, such as debentures and CDBs, a percentage that for men is 9%. While mutual funds, digital currencies and stocks, the riskiest investments are options for 12%, 11% and 11% of men, respectively, for them they are 6%, 4% and 3% .
“Saving is a very popular investment, the higher proportion of women who prefer this option may reflect a preference of women for less risky alternatives when investingBilli points out. “This is why financial education is so important. With more knowledge about the products, a greater diversification of the investment portfolio is possible, controlling the risks and respecting the profile of the investors.”.
When women investors are closely observed, it is clear that they are concentrated in classes A, B and C, with 85% of the women interviewed, in a similar scenario for men: 87%, value within the margin of error of 3 percentage points. In the case of women, class C represents almost half (47%), followed by classes A and B with 38% and, finally, class D/E, with 15%; for men, class C represents 43% of those surveyed; classes A/B, 45% and D/E, 13%.
The main objective that drives women who seek to invest is to realize the dream of owning a home (28%), similar to that of men (30%), the values are within the margin of error, from three percentage points up and down. Make an emergency reserve and keep the amounts applied corresponds to 20% of the women interviewed by the survey, the same amount for men.
Some priorities change when comparing the interviewees with the interviewees: For them, traveling the world and learning about new cultures (9%) and providing education for themselves and their children and grandchildren (8%) is more important than investing in their own business (7%) and use it in old age (6%), while for men it is important to think about retirement (9%) and start a business (9%) compared to traveling (6%) and studying (6%).
The insecurity to invest is lower in women than in men who do not invest. Only 5% of women do not invest for reasons related to insecurity, fear and lack of confidence. Among men, this percentage is higher and reaches 8% of those surveyed. About investing in 2022, 43% of those who do not make financial investments are still willing to make some investment, among men 51% want to invest this year.
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