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The word Oxxo is a palindrome, that is, a word that reads the same way both from right to left and from left to right.
In Mexico there are more Oxxo stores than Starbucks and McDonald’s.
The word Barbie has not ceased to be the protagonist in an endless number of brands that seek to join the pink trend.
The strategy of marketing of Barbie has made brands and people think pinkabsolutely everyone seeks to join the trend with at least one pink product, while everyone seeks to share their best outfits inspired by this doll. And it is that in recent months Barbie has not ceased to be the protagonist of conversations on social networks. Apparently Oxxo couldn’t stop getting on this train.
And it is that every day is less to see what awaits Barbie after leaving Barbie Land, as well as the long-awaited choreography to the sound of dance the night of Dua Lipa. That is why Oxxo, a brand that has more branches than Starbucks and McDonald’s, at least in Mexico, leaked unpublished images of the branch in the Barbie movie through their social networksOf course, it is another brand that adds to the pink trend.
Only on the first day of publication of the second trailer he hashtag of the movie #BarbieTheMovie generated 7.5 million interactionswhile as the days went by this trailer reached number 28 on the ranking of trending YouTube videos in less than 24 hours. In addition to the fact that in social networks the publications that mentioned the word Barbie generated 18 million interactions.
This is how a brand launched in 1959 shows us how Thanks to the fact that it has adapted to the times in a timely manner, it is still a favorite.
Unpublished images of OXXO in the film of #Barbie 💗💅📽️🎬 #barbiemovie #OXXOALaVueltaDeTuVida pic.twitter.com/vzWW6vgScw
– OXXO Stores (@Tiendas_OXXO) July 15, 2023
On the other hand, an Oxxo could not be missing in Barbie Landespecially since this brand is part of the routine of thousands of Mexicans, in fact the Oxxo box, compared to the largest banks in Mexico, capitalizes 80 percent of cash deposits, according to data from Latinometrics.
In Mexico, there is no brand that can take its place from Oxxoand that has become clear to 7eleven, especially since there are more Oxxo stores than Starbucks, currently there are more than 17,400 branches throughout the country.