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The strategy of Imagen Televisión and other channels such as La Octava is betting more and more on entertainment.
Laura Bozzo’s personal brand has been one of the most controversial on the market, especially because of the type of content it generates.
With virality, a very important aspect has been achieved, supporting traditional media in the dissemination of their content.
A powerful viral video is the result of uniting two Image personalities who have found an important field of work on television: Gustavo Adolfo Infante and Laura Bozzo in a material that is not wasted, due to the interaction they have achieved on social networks.
Everything arose after a user had the idea of showing the criticism that Gustavo Adolfo Infante launched in an old video against the controversial driver, even asking for her departure from Mexico. Later it shows the driver receiving Bozzo to the television station with flowers, a contradiction that is the best story to promote the host in her new image program.
Oh that Gustavo Adolfo Infante is
THREE MEN DO 😂😂😂 pic.twitter.com/QiIJsfCzQH
– Salvador Zaragoza Andrade (@SalvadorZA) April 5, 2022
From occurrence to virality
Virality has become an important vehicle for disseminating content, especially due to the importance it has for social media audiences and, most importantly, due to the demand it generates as easy-to-disseminate formats.
Given this capacity, a very interesting exercise has been determined and it is the one that has to do with the way in which brands are consolidating bold activities of interaction with users, especially when communication strategies designed for this digital medium have to be defined.
From the interaction that the social environment implies, increasingly valuable challenges have been determined in the market, especially at a time when better brand-consumer relationship guidelines have to be built.
That said, there are some figures that help us understand the power of virality. For example, we are talking about virality triggered by the community of users on social networks that reaches 3.96 billion people, according to projections that Statista has for this 2022 worldwide.
The huge number of users is a very important precedent of how we have to adapt to activities in the market and not only that, rethink the activities that have been consolidated in social networks such as support with CM, which have become indispensable strategists of the brands. networking.
Another of the fundamental resources in digital is content marketing and from understanding its relevance in the market we can talk about the weight that narratives have acquired in social networks.
Given these facts, it is necessary to understand the elements from which a brand can be identified in the media market. Under this approach it is crucial to dimension a very important resource. To understand it, it is worth going back to a case that helps in this exercise. For example, Azteca has found a key communication channel in social networks (with live broadcasts of its channels) and based on the identification it achieves with audiences, it has been able to understand the market in which it competes, with bets such as streaming with which Televisa and Univisión have launched Vix.
This is the level of strategies that have been consolidated with digital. It can be explained with a viral video from Imagen, also with a streaming platform like Vix.
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