ifahto WorldWide, the event agency of the IF&COMPANY group, which seeks to attract international projects, events, launches and conventions to Mexico, as well as assist various international companies in carrying out their projects in terms of their creativity, production and operation in any part of the world, is reinforced by its management team and extensive creative team. Since its launch in 2022, ifahto WorldWide has attracted more international projects and services to Mexico, also becoming a great ally for LATAM companies, as well as large international corporations.
To achieve these objectives, Ricardo “Tacho” Mares Tajika, has been appointed General Director and COO of this agency of the IF&COMPANY group, together with Marco Díaz as Director of Production and a great creative team that supports them, reported Fernando Famanía, CEO of the Group. IF&COMPANY, who added: “Ricardo has been in the Group’s agencies since its inception and has been very involved in the company’s production and commercial areas, particularly in charge of serving international clients in Mexico and Mexican companies in the abroad, obtaining magnificent results, so now he is 100% dedicated to growing ifahto WorldWide internationally”.
For his part, Marco Díaz, now the agency’s new Director of Production, brings with him extensive experience in management positions in companies related to tourism, events and conventions such as PSAV, Castelein Management and Freeman Encore, including a stay prior to the ifahto office in Cancun. Díaz declares: “I am very excited to participate in this great project of IF&COMPANY, since it will trigger great growth for the Group and consequently a greater inflow of foreign currency to the country. My previous experience having been in charge of ifahto Cancun will be of great help for this new responsibility”.
“We decided to strengthen our structure and services this year to serve more clients around the world,” said Ricardo Mares Tajika. “We have taken our services by successfully producing events in Latin America, the United States, Europe, Asia and the Middle East, we want to contribute to generating more foreign currency for our country by bringing large international projects, as well as conventions and congresses to different latitudes.”
ifahto WorldWide has carried out important projects since its inception in operations such as the LatAm Partners Convention of an important American tire manufacturer in Aruba, for the UNICEF Regional PFP Workshop and for the Houston Mission, as well as the Mobile Marketing Association and it is expected that this year continue with more projects of this caliber.
“75% of our clients are global brands and companies that have specific requirements inside and outside of Mexico,” said Mares Tajika. “Clients and companies around the world have always found in ifahto the best option for the execution of their projects, since we have always been a strategic ally for them with comprehensive solutions regardless of borders.”
ifahto WorldWide’s services and projects have reached different countries around the world, working for both international companies and government agencies, with local teams led by ifahto WorldWide producers, executing creative concepts originating in Mexico.