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Within electronic commerce, important activities have been developed, such as those that have influenced the consumer, in specific categories such as pets.
The case detailed in this note reminds us of APPA estimates, where the categories with the highest sales expectations are noted.
Regarding animals, legislation that regulates the care of these pets determines the positive impact that exists in the market.
Sell animals by Free market either Facebook It provides characteristics to the products that are distributed in these media, defining what undoubtedly makes a mark in this market, which is nothing more than understanding the potential of consumption.
The sales channel that Mercado Libre and Facebook have unleashed key elements in electronic commerce, a space where a study of APPA revealed that the highest selling category is food and prizes with 50 billion dollars; followed by veterinary care, with sales of 34 billion dollars.
An unexpected penal initiative
Nobody expected that an initiative would be presented in the first quarter of 2023 in Congress, where a sentence of up to three years in prison is proposed for anyone who traffics in the sale of animals on Facebook or Mercado Libre.
The initiative proposes a series of fines and a sentence of up to three years in prison for those who participate in the sale of animals in these types of sites. marketplacewhere users create sales profiles to be able to market with pets.
According to the PAN deputy Maria Theresa Castell, The number of disadvantages is greater than the positive actions of opening the sale of animals through trading platforms of this type. Among the elements that they recognize is the evident diffusion and reach of these media, which follow models similar to that of diffusion on social networks in many of their sites.
On the side of the disadvantages are the conditions in which these operations are carried out and the suspicion of overpopulation of these species to profit from them, which motivates conditions and undignified treatment of animals, forced gestation, as well as the capture and sale of endangered animals.
By contrasting the advantages with the disadvantages, the legislator ensures that the number of bad practices is greater, so in addition to sanctions, advertising animals for sale merits a crime.
The proposed article cites the following:
“Article 419 Ter.- A penalty of six months in prison to three years and for the equivalent of two hundred to one thousand days a fine will be imposed, to whoever sells animals by electronic commerce; using any digital platform, virtual market, online stores and/or social networks. The provisions of this article are exempt in the case of the sale of animals for supply, understanding these as animals whose final destination is slaughter and slaughter such as bovines, sheep, goats, pigs, domestic birds, equines, leporidae or any other non-aquatic wild species intended for human consumption”.
Although it is just an initiative, it is an important precedent in the recognition of the rights that animals have, as well as how important it is to advance legislation that supports far-reaching changes.
These regulatory actions on what can be sold, how to do it and the offer to which the consumer has access are part of a phenomenon that accounts for the challenge that exists in the market, in order to consolidate activities that achieve transcendence before the consumer.
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