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Work on brand reputation crisis management and data analysis from a perspective of PR2.0 It is a very important business resource in public relations for this 2023.
Angélica López and Daniel Karam are in charge of IDEAL PR’s operations.
studies like “Public Relations Global Market Report 2021: COVID-19 Impact and Recovery to 2030” They have projections of growth in the value of the public relations market in the world.
WPP tear off the operations of IDEAL PR in Mexico and marks a very important precedent for communication as a business detonator, as well as data analysis as a fundamental basis to achieve effective strategies.
In studies as “Public Relations Global Market Report 2021: COVID-19 Impact and Recovery to 2030” We can understand why the operation in countries like Mexico of strategic communication agencies is so important.
Within these projections, it is noted that the value of the public relations market will go from 88 billion dollars in which it was appreciated in 2020 to 129 billion dollars by 2025.
“The global public relations market was expected to grow from $88 billion in 2020 to approximately $97 billion in 2021. According to the latest estimates, the industry will be worth more than $129 billion by 2025,” he warned. JG Navarroexpert in advertising research and marketing in South America in Statista, by presenting the previous study exclusively to its subscribers.
WPP expands presence in PR
IDEAL PRan agency founded in Brazil in 2007 and later acquired by Hill and Knwolton Strategies (H+K)starts operations in Mexico with daniel karamas CEO of the agency and angelica lopezin the tasks of Vice President Senior.
“We are very pleased to have the leadership of Daniel Karam and Angélica López who, during their time at Hill and Knwolton Strategies, achieved constant and surprisingly profitable growth, providing innovation and creativity to all their clients. I am sure that in this new stage they will continue building, adding value and making a unique offer in the communication and PR market”, he said. Richard Caesar, CEO Global of IDEAL PR.
Market2.0 spoke exclusively with daniel karam and in this interview he reveals details of how important it is to invest in PR2.0 henceforth.
Merca2.0 – What is the business objective of IDEAL PR and how does it come to Mexico?
Daniel Karam – This is a new agency of WPP, your public relations and strategic communication agency, expanding a brand that was born in Brazil. It was the first public relations agency oriented to the digital world in Brazil. It had an important position and now the bet is to expand the business model to the whole world, starting with Mexico, the United States and Europe.
The differentiator of this agency is that it is aimed at companies and institutions that have digital innovation on their agenda as a guide to connect with their audiences, stakeholders and meet their business objectives, to safeguard their reputation.
Today the most important license in companies, to guarantee their operation is a very good reputation. It became very clear to all of us, especially after events such as the pandemic, that companies and institutions are obliged to be close to their different audiences and stakeholders, from their employees, suppliers, investor clients, community in which they operate, government; they have to have a communication to understand perceptions, fears and preferences, as well as the perception and relationship to have with those audiences.
Merca2.0 – What do you consider to be the novelties in PR2.0?
Daniel Karam – The main input to be successful is the listening and the ability to exploit data to identify trends, learning and have a deep diagnosis of the conversation about companies and relevant actors. Starting from that, the trends are oriented to the metaverse, to communication, digital influencers.
We envision that there will be a time when all companies will be oriented towards serving this area, because in many spaces it is already the present and we see that in how the way consumers make their purchases, travel decisions , education, how to care for your health and those companies with a step forward in terms of proximity to consumer preferences, are the ones that will have a competitive advantage.
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