Being one of many entrepreneurs is not an easy path. Thousands upon thousands around the world try it daily and almost as many fail.
In many cases, the cause of a failed individual venture has to do with the lack of knowledge related to the subject.
A recent report from Global Failure Index of The Failure Institutebased on a survey, says that among the most recurrent reasons why enterprises fail in Mexico are the lack of insufficient income (65%), the absence of indicators (48%), the weakness of the analysis processes (45%), planning deficit (43%), execution failures (42%), inadequate organizational structures (39%), conflict between entrepreneurs (33%) and poor time management (32%).
All this makes it clear that to start a business you have to be trained beforehand, that it is not enough to start without first preparing for what is to come. Analyze possibilities, make a study of marketing, investigate the market, the competition, the costs, the income, the goals, the objectives. In short, everything.
Entrepreneurs and their stories
This leads us to a story that became public over the weekend, about an Argentine who was invited to give a workshop on how to undertake with an impact in the textile sector.
This is Rosario Ahumada, who lives in the province of San Juan, in the extreme west of Argentina, and who was going to give a conference on-line what a failure.
Why? Because even though it was free and there were registered interested parties (15 people), no one attended. Not even a single one.
The story has a happy ending: Rosario transformed her experience and managed, she says, to take advantage of the situation.
The 34-year-old woman told on Instagram and then on LinkedIn his experience, something that is not usually common in social networks, where people tend to only publicize the stories that were positive and hide their failures.
“I had been invited to give a workshop about entrepreneurship with an impact in the textile sector, a topic that excites me a lot and for which, with great enthusiasm and sacrifice, I dedicated hours of my weekend and took advantage, for several days, when my son went to sleep to concentrate and prepare something useful and inspiring”, Rosario said in a post on her Linkedin.
“But sometimes things don’t go as planned, no matter how much dedication we put into it, and that’s also (in a certain way) okay,” he added.
In an interview with the site AllNewsRosario acknowledged that “it was funny that no one connected” to the talk with entrepreneurs because even before she sent a reminder to those registered so that they would not forget about the workshopwhich was free.
“I took it with humor, beyond the lost time,” said the protagonist who waited half an hour until she decided to suspend the talk for which she had taken her son to the grandmother’s house to be able to give the workshop without interruptions.
Roario turned the frustrated conference into a book
Although the experience of the conference was negative, the entrepreneur was pleased by the impact on Linkedin of the publication, which achieved more than two million visits.
He also says that he received dozens of messages of support so that he does not lower his arms.
In this way, he decided to turn the frustrated conference into a book which is called “10 steps to create your textile business” and that sells it for a dollar online.
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