I CAN by Canelo Álvarez was created in 2020.
The boxer is the fifth highest paid athlete in the world in 2023: Forbes.
It is sponsored by brands like Michelob Ultra.
I CAN by Canelo Álvarez is a personalized training applicationcreated by the Mexican boxer in 2020. The athlete has turned his name into a brand, thanks to the success acquired by his outstanding career as an athlete.
part of his achievements have led him to consolidate millionaire income not only for boxing, but also for operating in the business arena with sports drinks ‘Yaoca’, as well as the chain of gas stations named ‘Canelo Energy’, accompanied by convenience stores and, more recently, with a brand of cocktails canned.
Likewise, the multi-time boxing champion has the support of brands such as valueYaoca, Hennessy and the luxury firm Dolce and Gabbana.
According to Forbes, in 2021, he noted that in addition to his income, the ‘Canelo’ received an extra 2 million dollars only from sponsorships. He earned 34 million dollars that year, although in the ranking updated, it is mentioned that, from May 2021 to May 2022, he managed to receive up to 90 million dollars.
This 2023 he was named the fifth highest paid athlete in the world; accumulated a figure of 110 million dollars: 100 million were thanks to boxing and 10 million from sponsorships such as Hennessy and Michelob Ultra.
Trainings based on “Canelo” Álvarez
The application I CAN by Canelo Álvarez mentions that it will guide its users in a simple way so that they can train without complications, recording the progress so that they become more constant with the physical well-being.
Likewise, it indicates that it is ideal for everyone, since it adapts to those who exercise as part of a lifestyle, as well as for those who need to lose weight or for athletes. The platform includes videos, photos and descriptions that make it easy to carry out your routines and the achievement of personal goals.
On the other hand, they point out that users will be able to access a daily exercise routine and weekly diets designed at the moment and exclusively personalized. “Combine exercises fitness with boxing techniques inspired by ‘Canelo’ Álvarez’s training sessions”.
In that sense, you can get a complete eating plan created specifically to have energy and goals are met, as well as practical dishes with ingredients that are easy to find anywhere in the world.
The application costs They range from $3.60 (67 Mexican pesos) for the personalized execution plan and up to $5.30 (99 Mexican pesos) for a personalized nutrition package. You can also have access to other plans that do not have a specific design.
The millionaire likes of ‘Canelo’
During an interview conducted in 2021 with journalist Graham Bensinger, The Mexican spoke precisely of his fascination with luxury tennis shoesespecially exclusive footwear.
While, in an interview with the journalist Adela Micha, the Jalisco said that “luxury cars, watches, horses” are some of the hobbies of the boxer, but that is not all, since, according to what he himself expresses, he has a taste for “travel and planes”; However, those who have not stopped expressing their opinion are Internet users, who, to a large extent, criticize the boxer’s performance.