During the first 6 months of last year, 518,424 new vehicles were sold in Mexico.
In December 2022, the sale of new light vehicles was 120,862 units, which represents 24.1 percent more than the number of units sold in December 2021.
Hyundai received 3 awards at the “world Car Award” for its “ioniq 5” model.
Hyundai has carried out a creative campaign with the objective of clarifying the correct way to pronounce its brand that has been constantly mispronounced, in addition with this clarification it also seeks to promote its model of “ioniq 5” which is characterized by crossover electrical, among many other functions.
compete in the market for automobiles can be challenging since day by day the technology It advances very quickly and it can be easy to become obsolete, which is why it is ideal to constantly innovate. Among the trends for cars in 2023 is adding more personalized in-car and customer experiences, as well as embracing innovation with autonomous and software-based vehicles.
According to figures published by the INEGIin December 2022 the sale of new light vehicles was 120 thousand 862 units, which represents 24.1 percent more than the number of units sold in December 2021.
Best-selling cars in Mexico in 2022
Companies such as Nissan, Chevrolet and Toyota continue to lead in the current market in Mexico, since these 3 were the ones that sold the most in 2022, in the first place is nissan that sold more than 87 thousand 592 units, later it is Chevrolet with an approximate of 71 thousand 965 units and Toyota with 50 thousand 428 units.Hyundai It is in 8th place with around 19,905 units.
It should be noted that last year was good for Hyundai as it received 3 awards at the “world Car Award” for its outstanding model “ioniq 5” in addition to “car of the year 2022”.
Hyundai ran a campaign to clarify the correct way to pronounce the brand
Hyundai has created a campaign called “The Dawn of a New Hyundai” which translates in Spanish to “The dawn of a new Hyundai“, according to Head of Brand & Communications of HyundaiRichard Wolfe The main objective of this campaign is to differentiate the past from the future to create a new dawn for Hyundai, in addition to the fact that it was used to clarify the correct way to pronounce the name of this brand since the British have mispronounced the name of the brand, in it campaign spotbuyers of the model are observed “ioniq 5” who are looking for a dealer Hyundaihowever they have trouble finding the right place due to the mispronunciation of the brandin the United Kingdom the correct way to clarify the true pronunciation of Hyundai.
through this campaign It also seeks to promote the model “ioniq 5”, although it should be noted that the company is focused on the presentation of the new “ioniq 6” which seems very promising and comes from Korea. The Asian manufacturer estimates that its energy consumption will be less than 14 kWh/100 km according to the WLTP cycle, a really low figure. It arrives in May and its prices are not yet available.
Hyundai will have great competition involved because this year the launch of new cars that are really promising is also expected, in which honda crvthe new generation of Ford Mustangthe
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