Instagram has become one of the favorite social networks of users. The vast majority of companies have an Internet presence and those that do not are still immersed in the creation of a profile in order to reach the largest number of users and thus become potential customers. Whether you have a pharmacy, a clinic or any other type of company, you must have a presence on this social network.
As we have already said, Instagram is used daily by millions of users. Its high use is due to the use of images with concise and direct messages that provide specific information. Above all, one of its most characteristic functions is the stories and that stand out, fundamentally, for being an excellent way of producing engagement or active involvement of the patient.
If you have a pharmacy and you want to use Instagram effectively, when using this social network, you should ask yourself some questions such as if you have or can obtain interesting and powerful images such as infographics or good photographs of the offers and products that can be promoted. or if you have the ability to convey information in a short, direct and enjoyable way in writing.
What yes, before embarking on the adventure of promoting yourself on this social network you will have to know your audience well. Instagram users are very diverse so you, as a pharmacy owner, will know better than anyone what kind of customers come to your pharmacy and which of them may be interested in following you on social networks.
Above all, to succeed on Instagram, the first key is for the customer to have a good experience when visiting the pharmacy. For this to happen and get engagementyou should have a card with the name of the pharmacy, the telephone number and your profiles on social networks.
Promote your Instagram account in the pharmacy itself
When extending it to a client at the end of your visit, it is recommended that you suggest that they follow the Instagram account of your pharmacy so that they can follow the offers and services that you are implementing. If you want to arouse interest, create an Instagram account with some attractive feature and do not hesitate to inform your customers of this feature, so that they follow you on this social network.
regular publications
If you want to keep the attention of your followers and get more and more people to follow your pharmacy’s profile on Instagram, you must publish content on a regular basis and make sure that it is different and varied.
Contests on Instagram
This is one of the main advantages of Instagram for your pharmacy. Contests are a very good option to gain followers. You can raffle batches of products and choose the requirements for your contest. The most common are to take a screenshot of the publication, share images with the hashtags of your pharmacy, mention a friend or comment on the opinion about the last product they purchased in your establishment.
Interaction with users
Finally, interacting with users is the most important way to create an account on any social network worth its salt, and on Instagram it is no less. So you must encourage users to comment on your posts, answer questions or participate in the contests and promotions you launch.
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