Surely, at some time, you have heard of seasonal marketing, a type that can help you retain your patients and get new ones. If you don’t know what this practice consists of, don’t worry because we are going to explain it to you below and also how to put it into practice.
Seasonal Marketing Definition
It can be defined as the promotion of a product or service using certain times of the year as a pretext such as Valentine’s Day, Christmas, Black Friday, etc. A priori, it may seem to you that this type of marketing does not apply to the health sector, but this is not the case.
Benefits for a medical office
In the health sector, seasonal marketing is perfect for getting brand awareness or brand recognition. In other words, using certain events of the year (such as those related to health), in addition to generating brand awareness, can allow you to get new opportunities to reconnect with patients who have been visiting your clinic for a long time. Likewise, it will increase your visibility as a professional in the sector and you will be able to differentiate yourself from the competition.
How to create seasonal marketing campaigns
When using this type of marketing for your office or clinic, you have to take into account some tips in order to achieve success with the campaign.
- Set a goal: with this you will work, correctly, a good marketing strategy.
- Find out the dates and events that are relevant: note that they are of interest to your patients and that they are related to your specialty.
- Analyze existing campaigns: both yours and those of the competition. Use social networks or Google.
- Choosing the channels: today there are both online and offline types. Ideally, you should focus on one, two or three channels at most, since you will be able to plan, monitor and analyze more easily.
And you, have you carried out any seasonal marketing campaign in your medical office? What results have you obtained?