One of the things that, as a health professional, you must achieve is an excellent online reputation, especially now that the Internet is the main showcase for any sector and health is one of them. But, as a doctor, nurse or any other health professional, how can you get that reputation online?
If you want to have an answer to this question, then we are going to explain what are the best practices that you can carry out to influence and manage your online reputation in the best way, since, in this way, you will be able to influence a greater amount of contacts and new patient appointments.
Take advantage of negative comments to increase your online reputation
You should know that even if you are an excellent medical professional, a patient may decide to criticize you. It is true that most of the comments from patients are positive, although if you receive a negative comment, it will be essential to be quick to discover it and always respond to it, since if you do not, this implies that the problem is ignored.
Even if you solve the problem outside of the online environment, ideally you should be proactive in offering a solution as this is part of your online reputation.
Monitor your online presence
In healthcare, patient ratings are now a very influential part. That is why you must have a system to observe and monitor the sites that influence patients and your own online reputation.
This is why you should have a responsibility to regularly review the active listening system. You can also install Google Alerts and a system for listening to mentions on social networks. Also, routinely review the list of sites where you can comment and assess your work.
Leading online conversations as a way to increase online reputation
Don’t just be a spectator but you should be an active participant in the discussions that take place on social networks. You can search for timely and relevant topics and inspire or lead discussions. Ask questions, provide new information, or answer questions within a group.
Zero modesty when asking for testimonials
Although it is very easy to do, there are many doctors who neglect this simple step. That is why you should not hesitate and always get used to asking for feedback, providing a card or an email with simple instructions to receive feedback on your medical practice.
You can also provide a short survey always aimed at improving your service. Rest assured that the majority of comments will always be positive and occasionally a comment may appear that will reveal something you can or need to improve on.
Verify your NAP information
NAP information refers to Name, Address, and Phone, and a sure way to lose calls and new patients is if this type of information is totally out of date.
You must regularly verify that your data is correct in the medical directories in which you are registered, as well as on your website or Google MyBusiness, for example.
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