It’s tempting to focus solely on selling or getting big, new accounts. But Paying attention to your current customers, no matter how small, is essential to keeping your business afloat. He customer follow-up it will certainly help you.
The secret to getting customers to buy from your business again is to follow up in such a way that you have a positive effect on them. This starts immediately after the sale, when you call the customer to thank them for their purchase or to find out whether or not they are satisfied with your product or service.
How to follow up with customers
Beyond this, there are several follow-up strategies that will help you to always be in the mind of your consumer. Take note:
1. Let customers know what you do for them
This can be done through an email newsletter sent to your current customers or through a phone call. Whichever method you use, the key is to show customers the excellent service you offer and what you are delivering.
You are not presumptuous when mentioning the things you have done for them, since the clients probably have not noticed. You just need to make one call to reassure them that they don’t have to worry because you’ve already covered those topics.
2. Write personal notes
“I was sitting at my desk, and suddenly your name came to mind. Are you still traveling around the world? Let me know if you need a new set of suitcases.” Or, for example, if you run into a former client at an event, follow up with a note that says, “It was great seeing you at the Christmas party. I’ll talk to you at the beginning of the year to go eat.”
3. Make it personal
Emails and voice messages make communication easier, but with these means you lose a bit of the personal touch. Don’t count these kinds of interactions as legitimate follows. If you’re having trouble connecting with the person, leave a voice message making it clear that you’d like to meet him or her, and provide options for days and places.
4. Remember special occasions
Send birthday, anniversary or party cards. Gifts are also great follow-up tools. You don’t have to spend a fortune to show you care; Use your creativity to come up with interesting gift ideas that relate to your business or your client’s latest purchase.
If you’ve read an article or book, or heard about an organization or event that might be of interest to your client, send them a message or make a call to let them know.
6. View follow-up as a way to meet new customers
It is very likely that when you talk to or visit your current clients, they will share some contacts with you that can lead to new business. Take advantage of this opportunity.
With all your current customers can do for you, there’s simply no reason not to keep in touch with them. Use your imagination and think of all the ideas that could help you build lasting relationships.
Now that you know some ways to follow up on customers, it is also important that you know the not so positive side of sales and that you know how to deal with it, so we share with you the 8 nightmare customers that you will find.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.