gifts for your customers They can be an excellent marketing strategy no matter what company you have. This type of corporative giftsfor example, in a doctor’s office they will be the ones you have in the company to give to your clients when they visit you to receive treatment.
The usual thing is that any company has a collection of different gifts to give to clients and contacts on special occasions and this will give you the opportunity to reinforce the brand and corporate image of your company and, at the same time, thank them for their trust in your company over time, their loyalty.
Of course, knowing what gift to give is not something that is always easy since, sometimes, it is required a prestigious gift and others a personal detail. In addition, you should know that the personal tastes of each client vary, thus complicating the choice, although it is true that the sector in which you work can give you some clues about which gift to choose.
But, Do you want to know what are the different types of gifts that you could give? Below we show them according to customers.
Gift for important clients or VIP
It is a type of gift that is usually given to a group of clients when you are thanking them for their confidence in your company over time or thank the fact who have visited your company.
This is a group of clients that are few and are usually CEOs of companies, owners or senior managers. In short, it is people who usually has everything and that is why you have to think about gifts that give them prestige or have a special meaning.
For this type of clients it will be very important get to know their lifestyles and personalities and some options can be a sculpture on a corporate concept or the artistic reproduction of a company product or a graphic work with motifs related to the company.
Gifts for all types of customers
It is often the most difficult category to perform as the customers they are aimed at have very different profiles and they are the most numerous, heterogeneous and difficult to define group.
To choose this gift you should take into account some things such as the following:
That the packaging is very careful.
That the detail is innovative or surprising as far as possible.
That the gift is responsible with the environment and people.
Look for a conceptual link with your company.
Accompany the gift with a personal message.
Make sure that it is not sexist or that it may annoy any group of people.
among some of the rule for this guy of customers you can take into account desktop or technological objects (such as mobile phone battery, touchpad or mouse pad) or non-technological objects (such as pens, pencils and notebooks, among others). You can also opt for personal gifts type keychains or bookmarks, for example.
Promotional gift and merchandising for marketing campaigns
It is rather about details that can be presented in a case with the corporate image of your company health or not. It is a type of gift that is given when you are thanking customers and potential customers who have approached your company during a promotional event.
Some ideas for this type of gift could be a writing pack, a corporate sticker or a badge with positive messages or technological gadgets.
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