Internet advertising has many possibilities for success, which are often not fully exploited, as is the case with SEM, which could be an effective tool in marketing efforts. SEM stands for Search Engine Marketing, or Search Engine Marketing, like Google.
SEM is a set of marketing strategies that help attract more traffic to websites or web pages. It involves campaigns or efforts to gain clicks on links, impressions or visits to landing pages and depends a lot on an efficient selection of keywords (keywords). Some of the tools used are integrated into the search engines themselves, in order to guarantee that the offers respond to the terms or questions that users make. It is generally used through the pay-per-click or PPC method.
The SEM uses the Display, which shows banners in the places where there are visitors, such as websites, applications, social networks, so that people click on them. It displays paid links, in the results lists that Google or any search engine displays to users, who enter through terms or questions.
The SEM is used to get conversions. We refer to certain actions that can occur in the digital environment, and that are part of marketing efforts, from capturing and qualifying leads, to speaking with a sales representative or making a purchase.
So your SEM strategy can have different objectives, such as attracting your customers by filling out forms, downloading documents, chatting with your customer or clicking on an advertised offer.
SEM campaigns work thanks to machine learning and a bidding system. These strategies are very easy to implement, because search engines have tools that marketers and small entrepreneurs can use, either organically or with guidelines.
Its true effectiveness lies in creating pertinent segmentations for the campaigns, since the contents (links, banners, videos) that feed them will be displayed on certain websites, social networks or applications, preferred by a particular audience, which could be interested in what a brand or company offers.
For this reason, it is very important to select the keywords that people use in their internet searches, in order to guarantee that the offers respond to the terms or questions that users ask in search engines.
Although the results of an SEM campaign can be registered, almost immediately, the more time that passes, the better, precisely because of how machine learning is involved, as there are more interactions (hiding a banner, stopping an auto-playing video, uploading audio, etc.) or conversions (clicks, downloads, form submissions, visits to landing pages), the ads will be more efficient because the algorithm learns from the user’s preferences.
Fountain: