- Threads exceeds 30 million users in less than 24 hours, becoming a more than attractive success for advertisers.
- Leveraging data from other Meta platforms, the platform offers segmentation and message personalization opportunities.
- Marketers can collaborate with influencers and create exclusive content to maximize the reach and impact of their campaigns on Threads.
In less than 24 hours, the Threads microblogging app, launched this Thursday, July 6 by Meta Platforms, reached a staggering 30+ million registered users.
This success led it to top the download charts in the app stores (10 million in the Play Store until this Friday the 7th in the morning) and to become a trending topic on Twitter, the social media platform it seeks to transform.
Threads’ rapid takeoff sparked interest among analysts and investors, many of whom consider its launch a success and, they understand, could become attractive to advertisers if it reaches a large enough user base.
Although Threads does not include advertising in its initial release, several ad agency executives hope that in the future, the platform has an innate advantage over others, thanks to its connection to the Meta ecosystemhe says Wall Street Journal.
Threads’ ability to leverage data collected from other Meta platforms like Instagram, Facebook, and even WhatsApp is a unique advantage.
Marketing experts suggest that this prior information about users will allow advertisers to target their messages in a more effective and personalized way.
It’s simple, there is nothing to learn about the 30 million new users who have joined the platform overnight, they know it beforehand.
Threads for your digital marketing campaign
While Mark Zuckerberg, CEO of Meta Platforms, said the company is focusing on building user engagement before introducing monetization features to Threads, digital marketers are already considering how they might include this new platform in their strategies.
A key idea for a successful strategy could be to take advantage of the audience segmentation and message personalization potential that Threads offers.
By having access to user profile information on other Meta platforms, marketers they could use this information to design highly targeted advertisements.
Additionally, by combining Threads with other Meta advertising tools, such as Facebook Ads Manager, they could maximize the reach and impact of their campaigns.
relevant content
Another interesting possibility would be to collaborate with influential content creators on Threads. By partnering with influencers who already have a large following on Instagram, for example, brands could leverage their influence to reach specific audiences and generate greater visibility and brand awareness.
In terms of content, marketers may want to consider creating unique, original content for Threads.
By developing engaging posts that fit the tone and style of the platform, brands can capture the attention of users and encourage engagement and interaction.
Now read:
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Twitter would sue Meta over Threads; this is all we know
Zuckerberg celebrates that 30 million users have registered in Threads