Last weekend, Disney released its new animated movie A strange world. The tape debuted in the United States just to take advantage of the ‘Thanksgiving’ weekend, a very lucrative period for the company. However, the results were far from what was expected: just $18 million dollars (MDD) nationally in its first five days, and $28 million dollars worldwide. How can these results be interpreted? Basically, a strange world it is an absolute failure.
The main problem with this production is its budget. Although there is no confirmed figure, various sources calculate it between $135 and 180 million dollars. Although it might seem excessive for an animated film, it should be remembered that lightyear it cost $200 million. According to analysts and experts in the field, a film must double its budget to “break even”, while, to start making a profit, it must raise at least 2.5 times the same.
In this sense, the outlook looks bleak for A strange world. Its worldwide box office is estimated at less than $100 million dollars once its commercial run is over, far from what it cost to make it. For many, it’s the result of a lethal combination: bad movie, bad marketing, low audience interest, and audiences getting used to watching animated movies on their streaming platform. streaming Disney Plus, not in theaters.
In accordance with Deadline, a strange world could lose Disney up to $147 million. The calculations of VarietyFor their part, they speak of $100 million dollars considering all the variables (box office, physical and digital sales, marketing costs, etc.). Whatever the figure, it is virtually confirmed that a strange world it will be one of the biggest flops of the year, and in the history of your company.
Another issue to consider is the launch strategy. Knowing that the film features a gay teen romance, Disney decided not to release a strange world in various countries in the face of possible censorship. Among these are Malaysia, Indonesia and the Middle East. In the case of France, the film will arrive directly at DisneyPlus. With the tragic results at the box office, many hope that the platform will include the film in its catalog around Christmas, but around the world, just as it happened last year with Charm.
What do you think is responsible for the failure of a strange world? Is this really a bad movie or did Disney just not know how to sell it to the general public?
Juan Jose Cruz I am one of those who always defended Robert Pattinson as Batman and can see the same movie in the theater up to 7 times. My guilty pleasure? Low budget horror movie.