Although it seems that today, when technology is the order of the day and all online advertising campaigns are the ones that succeed, the truth is that even today, word of mouth marketing can help you (and a lot) with your medical office (as well as for any type of company).
The philosophy of word of mouth cannot be said to be a specific marketing technique and it is, fundamentally, about honesty and admiration, about making people happy, treating people well and being interesting because, if you are not You will be totally invisible.
This marketing is called C2C (costumer to costumer) and you have also heard of B2B (Business to business) and B2C (Business to Consumer) marketing. So it can be said that word of mouth marketing would be B2C2C, so each consumer recommends the product or service n times throughout his life.
Today, word of mouth marketing is growing because marketers have begun to understand that a happy customer is the best advertisement. Traditional advertising is hurt because consumers do not trust it as they reject it by reading between the lines.
So if you are thinking of this type of strategy succeeding with your clinic, here are four rules that you should know to take them into account. Get to know them to put this marketing strategy into practice!
Simplification
Word of mouth is a type of lazy marketing. So if you want to succeed with this type of strategy you should find a very simple message to help people share it.
Be interesting to succeed with word of mouth marketing
It is clear that nobody talks about boring services or boring companies. So if you want people to talk about you, you have to do something special. Differentiate yourself from the competition so that people talk about your clinic and not about those of others.
Making people happy will increase your word of mouth marketing
Without a doubt, to succeed you will have to make the experience memorable. That is why your company must be memorable. To achieve this you will have to do it living the essence of your profession, loving your patient and showing him the greatness of the medical specialty to which you dedicate yourself.
That is why you have to follow an exceptional and extraordinary protocol of patient care, made up of a sum of a lot of small great details.
Earn trust and respect
You must always be an honorable person/company. Therefore, you have to make ethics part of everything you do. For example, one of the most trusted companies in the world is Southwest Airlines because it treats its customers well, with little hassle and a great attitude. In addition, he treats his employees well with long-lasting jobs and stable salaries.
And you, have you noticed if your company’s clients have promoted word of mouth to promote the services of your office?
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