Every day, the Internet search for any topic related to health grows and grows thanks to the fact that patients have the need to know what to go to, how and, above all, with whom. This in order to treat any condition, symptom or solely for prevention.
For this reason, the online presence of the doctor is extremely important, because in view of the patient’s safety, they could reliably respond to the concerns they present.
According to data from Medscape, spending 10 minutes a week to cultivate an online presence and respond publicly to comments can reduce the impact of negative reviews by up to 70%.
This is important because these comments favor the reputation of the doctor as they are positive reviews for the care received and not only in the consultation, since the experience of care is not limited to the resolution of a clinical or surgical problem, but to the involvement with the patient. in the general interest of your health.
What is the most recommended for the presence of the doctor on the internet?
1. Visiting physician review sites that appear in Google searches and editing one’s profile and contact information on those sites.
2. Create a professional profile that reflects the doctor’s resume.
3. Create a personal web page or blogs that reflect the personal and professional side.
4. Use “Google My Business” to manage the practice information in Google searches and Google Maps for free.
By implementing at least one of the above recommendations, the interaction and reputation that the doctor has with patients will grow little by little, however, complying with all these recommendations could position him thanks to the good practices that this implies, since everything requires management and perseverance.
The most important thing is that knowledge and professional experience be reflected throughout the practice (online and offline), as they are the foundation on which the reputation of a health professional is built.
Sources:
Medscape
Doctoralia