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The House of Celebrities is broadcast by Vix and the Mexico edition has generated a high conversation in networks.
A bad mention ended badly in The House of the Famous, when a contestant of this franchise produced by Vix gave publicity to Netflix.
A contestant from The House of the Famous made an unexpected promotion when in full participation in the production of Vixmade an unexpected mention of Netflixplatform competition in streaming of Televisa.
The fact drew attention because it demonstrated the challenge that exists in the market when generating brand communication and how a simple unexpected mention becomes a promotional opportunity, as pointed out by a study from CableTV.com.
“Watching live sports on cable was the number one reason that prevented Americans from ditching cable starting in 2022, according to 19.5 percent of respondents in one survey. The second common factor was watching live entertainment events, such as award shows, with around 11.7 percent of the people interviewed,” he argues. Julia Stolla Statista analyst when presenting the previous study exclusively to platform subscribers and which helps us understand the role of content today.
Netflix in The House of Famous
Nicola Porcellaa Peruvian television personality, got involved in a bad promotion to Netflix in full reality show which is transmitted by Vixthe platform of streaming from Televisa.
Porcella was in one of the rooms of the House, when accompanied by Wendy Guevara and Apio Quijano de Kabah, both also contestants in the realityassured that he wanted nothing more at that moment than to be lying down watching Netflix, when he was immediately corrected by Quijano, who blurted out that he was referring to Vixwhich is the platform that transmits the program where he competes.
Upon realizing his bad mention, Porcella was surprised and tried to hide the fact, however, the bad mention was already made.
After the publication of the wrong mention on social networks (@madspinkis, Twitter), in that account all kinds of comments were made, the mentions of the driver after his error were not really negative, on the contrary, they recognized the humor in this type of error and stressed that the content they are generating has caught the attention of the fans of this program.
Undoubtedly we have seen in this case an opportunity to understand the value that the streaming has and how it becomes increasingly relevant to bet on communication with audiences.
We have seen actions like this not only with a bad mention of the platform of streamingalso in live advertising, when in a television program Aztec TVthe driver of that broadcast had to announce a dressing of the brand Hellmann’sa brand that advertised a section on the television station, only that the mention ended badly, since the driver mentioned the competition of this brand in the dressing category, McCormick.
After the bad mention, the fact became a guideline without waste, as it reminded us of how important it is to be able to manage the communication of a brand in unexpected moments, where it is demonstrated how important brand communication becomes before the consumer.
Nicola: How I want to be in my bed watching Netflix
Celery: Vix you will say
Nicola: oh mommy, don’t vote for me
Wendy: yes, take him out for being an asshole#LaCasaDeLosFamososMx pic.twitter.com/LDMcHy2nee
— 𝐦𝐚𝐝s🏎 (@madspinkis) June 19, 2023