- Index hide
In 2022, Mattel’s Hot Wheels brand generated gross sales of more than US$1.25 billion worldwide, up from an estimated US$954 million recorded just two years earlier: Statista.
Throughout its run in toy history, Hot Wheels has released nearly 6 million cars with more than 20,000 unique designs.
According to Hot Wheels history, the Custom Camaro was the first car created by the brand as part of ‘The Sweet 16.’
Hot Wheels was noted for its use of racetracks and stunts, creating exciting play experiences. Its first release included cars like the Custom Camaro and Mustang, which became collector favorites. Over the years, Hot Wheels has expanded its product line with themed cars, collaborations and more sophisticated tracks.
Hot Wheels has had numerous successful collaborations in the past with various automotive brands, including Yamaha.. These collaborations have enabled the creation of unique and collectible toy cars that reflect the iconic designs and features of the partner brands.
Hot Wheels has been known for its wide variety of models and designs, and its ability to capture the attention of enthusiasts of all ages. Over the years, the brand has released thousands of different models, including vehicles inspired by renowned brands and iconic real-life models.
The brand has won multiple awards and recognitions over the years, including being awarded “Toy of the Year” on several occasions. Besides, hot wheelss has collaborated with numerous automotive brands and established strategic partnerships that have contributed to its continued success in the toy industry.
now read
Capi Pérez recreates the show of “La Casa de los Famosos”
With “simi tacos” and cake, Doctor Simi surprises a young skater