Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
PERU
LATAM Group and Crehana announce alliance. The advantages of remote learning now reach the airplane seat thanks to the recently signed alliance between Crehana and the LATAM Group, taking knowledge to the heights. Now, passengers of the group of airlines will have a broader range of entertainment in Latam Play, in which through individual screens incorporated in the seats of their planes, they will be able to enjoy all the content. On the part of Crehana, in this pilot test, a catalog of five courses with different topics that go from Mixology, to nutrition and personal branding on LinkedIn is added, seeking that users can acquire new skills in less than the duration of a flight and for free. Thanks to alliances like this, and to new technological possibilities, continuing to learn even if you are disconnected at 10,000 feet becomes a reality. Crehana has a catalog of more than a thousand courses, which will rotate month by month on the airline’s screens. LATAM has positioned itself as the most important airline group in Latin America thanks to its history and recognition. In 2021 it was recognized as the Best Global Airline 5 Star Category, and in 2022 as the 2022 Four Star Global Airline in the Official Airline Ratings™ by its passengers. Crehanafor its part, has more than 6 million students, 1000 published courses, offices in 9 countries and a total capital raised of 95 million dollars with which it closed 2021, and recently announced the acquisition of Acsendo and Wormhole, platforms for team management and development.
MEXICO
Hitachi Vantara appoints new director for Mexico and North Latin America. Hitachi Vantara, a subsidiary of Hitachi Ltd., appointed Adrián Moheno as Director for Mexico and North Latin America (NOLA), in the Business and Commercial Accounts segments, who will be in charge of strengthening market share in those large organizations where the company It has a solid installed capacity. Likewise, he will be responsible for increasing the offer of information and data management services in small and medium-sized companies. Among his functions, he will be responsible for coordinating the teams in the different countries of the region (Mexico, Colombia and Central American countries) to measure sales efforts, as well as making Hitachi Vantara’s portfolio of technological solutions more accessible to organizations of any size. size. “We want our clients to keep in mind that today more than ever, the management, exploitation and protection of their data are essential for the success of their businesses. Therefore, they require ultra-reliable, state-of-the-art platforms that provide them with that differentiator; and for that they can count on Hitachi Vantara as a strategic technological partner”, comments the manager. Adrián Moheno has more than 20 years of professional experience in the IT industry, working for companies such as Huawei, Dell EMC and Deloitte Consulting. Regarding his academic training, he is an industrial and systems engineer from the Autonomous University of Ciudad Juárez (Mexico), and has an Executive MBA from the IPADE Business School, as well as studies in executive programs from the MIT Sloan School of
Management. With his recent incorporation to Hitachi Vantara, the executive will report to Daniel Scarafia, Regional Director for Latin America, who recognizes in Adrián a person whose practicality will contribute to building long-term relationships with clients, with value propositions focused on the flexibility of computing services and the significant increase in data storage capacity, as is already the case with hybrid cloud management.
Uber and Flink reward their users. Uber, mobility app, and flinkinvestment platform, join forces through an alliance to bring more people closer to the world of investments and make them part of their lifestyle, and the fact is that the vast majority of Mexicans still do not know all the benefits that they can get for investing, considering that there are only just over 3 million investors in the country, according to data from the Mexican Association of Stock Market Institutions (AMIB). In order for the users of both platforms to be more aware of the importance of improving their personal finances and that they can give their money greater value, from August 8 to 12, they will find in the Uber and Flink applications 1 of the 10,000 Bonuses of reward; all they have to do is the following: if they are already Uber users, when they enter the app they will see information that will lead them to download Flink to open an account and make three investments during that week in their favorite companies on the Stock Exchange. New York Securities, the amounts to invest can be from $30 pesos or more, and at the end of that week they will receive the Bonus with a value of $90 pesos to travel wherever they want. “Hand in hand with Uber, we will teach thousands of people that we can all invest easily, in addition to giving them the tools to do so; but above all, we will motivate them to take the first step, so that they know that the money they invest today will be worth more in the future”, commented Sofía González Lara, Marketing Director of Flink. This alliance arose, since both companies have the mission of offering greater value to their users through their products and services, in addition to sharing qualities such as innovation, disruption and the two have been the spearhead to revolutionize mobility and the sector. finance, respectively.
Mobil launches Pit Stop, club for car fans. Pit Stop powered by Mobil becomes the brand’s first fan club, aimed at fans of the Oracle Red Bull Racing team which, on this occasion, gives you the opportunity to receive a collectible physical calendar with exclusive images of the Dynamic Duo: Max Verstappen and the Mexican Sergio “Checo” Pérez. Mobil is proud of its technological alliance with the Austrian team, offering exclusive experiences for its followers with the Pit Stop club powered by Mobil, which will reward all those fans of the highest category of motorsport and Mobil technology that accompanies the race on the track. team. Among other benefits offered by this club, there are announcements prior to events, activations or promotions, as well as different dynamics such as the test to discover if you are a Czech or a cardboard Max, in addition to all the firsts of the alliance. Its most recent activation was the release of the limited edition “Mystery Box” containing collectible items, exclusive to 300 lucky men and women. To be part of the Pit Stop powered by Mobil, check the Facebook of Mobil Mexico or access here.