The Hispanic entrepreneurs they have proven to be an unstoppable force in the American economy. Since 2010, Latinos have been the driving force behind 75% of the growth of the US workforce. Latino-owned companies, from giants like Grupo Bimbo and Telemundo to local businesses, have left their mark on the country’s economy. According to calculations, this type of companies and businesses have generated more than 800,000 million dollars in annual income and have contributed to job creation.
And despite the fact that we have faced significant obstacles such as the lack of financial support and even the crisis that hit businesses during the pandemic, we have not only resisted, we have emerged stronger than ever! According to the research project SOLEfrom the Stanford Graduate School of Business, the number of companies of Latino origin increased from 257,000 in 2007 to 345,000 in 2019while American-owned businesses decreased from 4.1 million to 3.9 million during the same period.
Keys for Latino entrepreneurs in the US
How do we do it? Some key points that have allowed me to create a company and remain a leader in the auto insurance sector, focused on a Latino public for more than 30 years:
1. Cultivate the resilience mindset
Being prepared for challenges and embracing each obstacle as an opportunity for growth.
2. Build strong connections
The community is a great asset. When we build strong relationships with other industry leaders, we strengthen each other.
3. Innovate with passion
Our passion is the spark that ignites innovation. Finding unique ways to differentiate ourselves in the marketplace has been one of our best moves.
4. Develop generative leadership
Promoting progress, connection and communication, and developing a broad perspective, allows us to get out of problems and connect with creativity to provide better solutions.
Our community of Hispanic entrepreneurs continues to be a dynamic force in the US economy. Our passion, resilience, and determination have gotten us far, and with the right leadership and continued education, we are poised to achieve even more.
Adriana Gallardo riana Gallardo is an international speaker, Mexican author and leader of Adriana’s Insurance emporium. Business and Life Coach, author and producer. She is the creator of “Chingona Circle”, a group that empowers women and the series of conferences “Empodérate”, which help entrepreneurs and business owners to achieve their goals. She lives in California.