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The companies claimed that partnerships generate more than 20 percent of the company’s total revenue.
34 percent of specialists in marketing says that collaborations are the most effective ways to grow a list of consumers.
68 percent of consumers can make purchase decisions even before speaking with sales reps.
Collaborations between brands are a strategy of marketing which has become very popular in all industries. This is the case of the hotel company Hilton, which recently partnered with Voyager Space to design housing for astronauts on its commercial space station Starlab.
A very well used market strategy is collaboration between brands. This with the purpose of offering something new and unique to the consumer.
According to information from the strategic consultancy for fashion brands, Yulan Creative, brand collaborations are often advantageous for brands and consumers. The reason for its success is because consumers buy two brands at the same time for the price of one.
PartnerPath data shows that after seeing campaigns from marketing Collectively, 68 percent of consumers can make purchase decisions even before speaking with sales reps.
As well, the same source reports that 54 percent of companies say that associations generate more than 20 percent of the company’s total income.
Hilton partners with Voyager Space
The Hilton hotel franchise will partner with Voyager Space to design astronaut housing on its Starlab commercial space station.
According to information from the hotel giant, it will work with the private space technology company to develop common areas, hospitality suites and accommodations for astronauts at Starlab.
In the statement, both companies mentioned that with this collaboration they will also “explore opportunities” to work together in the “earth-to-space astronaut experience”which they called marketing world and tourism
Hilton CEO Chris Nassetta said the company is “delighted” to collaborate with Voyager Space, as the partnership underscores its commitment to spreading the light and warmth of hospitality and providing a friendly and reliable stay, whether on land or on the ground. or in outer space.
“Starlab will be more than a destination, it will be an infinitely more unique and artistic experience infused with innovation, expertise and global reach from the Hilton team.”
“Voyager and Hilton are highly focused on creating innovative solutions for the future of humanity and this partnership opens new doors to what is possible for comfort-focused space exploration and habitation,” said Voyager Space CEO Dylan Taylor.
Recall that Nanoracks, Lockheed Martin and Voyager Space announced their collaboration to create Starlab, which would be the first free-flying commercial space station.
The space station is designed to hold up to four astronauts at a time and features a laboratory system for scientific research and manufacturing. According to Lockheed Martin, such infrastructure will also support tourism and other business endeavors.
In December, NASA said it had awarded $160 million to Nanoracks to develop a space station design as part of the agency’s effort to maintain a U.S. space station presence in space while the station is phased out. International Space.
This technological brand is not the only one that is thinking of building space stations, as Blue Origin and Northrop Grumman also received funding from NASA for their own facilities.
This shows how collaborations and unions between companies continue to be a good strategy to generate new products and even out-of-this-world experiences.
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