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In 2020, global retail sales were projected to be around $31.7 trillion.
In 2019, the market value of Mexican e-commerce reached 14.5 billion dollars.
In 2021, spending on internet advertising in Latin America grew by 25.2 percent.
The world has changed and this in large part thanks to the digitalization of many industries, which is why new industries, professions and positions have emerged in recent years that in the past it was impossible to think would exist. Before that, Spring Professionalthe Adecco Group’s middle management and executive selection consultancy, presented the 5th Spring Professional Guide to the 2022 labor market that focuses on the profiles of sectors such as retail, e-commerce and digital marketingbthat focuses on the profiles of sectors such as retail, e-commerce Y marketing digital, as well as showing the most in-demand and best-paid positions.
Although the Covid-19 pandemic largely affected the retail sector in the world, it has been able to recover thanks to the implementation of a new reality and way of selling. A eMarketer studio It reports that in 2020, global retail sales were projected to amount to around US$31.7 trillion.
For its part, in 2021, the global retail channel in brick-and-mortar stores generated approximately US$19.1 trillion in online and offline retail sales. By 2025, the value of e-commerce retail sales is estimated to reach US$8.5 trillion, according to the Tech and Media Outlook 2022.
Highest paid professionals in the sector retail, e-commerce Y marketing digital
As an update of the new professions that are trends in the world today, Spring Professionalthe consultant for the selection of middle managers and directors of the Adecco Group, presented the V Guide Spring Professional of the labor market 2022 in sectors such as retail, e-commerce and digital marketing where analyzed the most demanded positions in each sector from a salary, functional and geographic distribution point of view.
After a new reality, brands are betting on new positions with the sole purpose of improving sales in their companies. That is why two of the most demanded profiles are that of e-commerce Manager, which is a key piece to lead the sales department. on-lineand the Head of Expansion, which is essential for existing companies and new ones opening points of sale in strategic locations.
Marketing director
According to the estimates shown in the V Spring Professional Guide to the 2022 labor market, this profession in the world is one of the best paid in the sector retailwhere profiles with between five and ten years of annual experience is around 85 thousand euros, around one million Mexican pesos, and can reach one hundred thousand euros, equivalent to two million pesos per year.
In Mexico, according to talent data, the average marketing director salary is 420 thousand Mexican pesos per year or 215 pesos per hour. Entry-level positions start with an income of 50,000 Mexican pesos per year, while more experienced professionals earn up to 600,000 Mexican pesos per year.
Expansion Manager
The Spring Professional study indicates that he receives a remuneration that can reach 75 thousand euros, which is equivalent to around one million 500 Mexican pesos. In Mexico, this professional, who is in charge of carrying out the development policy for new centers so that the company can establish itself nationally and internationally and achieve a greater market share and sales, charges 144 thousand Mexican pesos a year or 73.85 pesos per hour. Entry-level positions start with an income of 96,000 Mexican pesos a year, while more experienced professionals earn up to 350,000 or 400,000 pesos a year, according to talent.
Key account manager retail
This professional in the world has a maximum salary of 70 thousand euros (around one million 400 thousand Mexican pesos) per year if he exceeds ten years in a company. In Mexico, the salary of key account manager It is an average of 180 thousand 929 Mexican pesos per year or 92.78 Mexican pesos per hour. Entry-level positions start with an income of 73,786 Mexican pesos per year, while more experienced professionals earn up to 360,400 Mexican pesos per year, according to the digital talent portal.
Digital marketing specialist
The report mentioned that the salary of the Digital Marketing Specialist in the world it can reach 60 thousand euros per year (one million 200 Mexican pesos) with a decade of experience. While in Mexico, talent data indicates that it is an average of 171 thousand Mexican pesos per year or 87.69 per hour.
product manager
It is the most demanded profile in the Retail sector globally, so the annual salary can be 60 thousand euros (one million 200 Mexican pesos). In Mexico, the average product manager salary is 180 thousand pesos per year or 92.31 pesos per hour.
e-commerce manager
This professional can earn worldwide 55 thousand euros per year (one million Mexican pesos). The head of the company’s online commerce, earns in Mexico 162 thousand pesos a year.
In this sense, these new positions reflect that one of the great challenges of retail at a global level is the use of technology, which is why companies have assumed that it is a fundamental part of the shopping experience because it offers consumers new experiences. and even contributes to attract and retain it.
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