- Index hide
An EY study measured the impact of inflation on consumer decisions, with percentages of how this phenomenon impacts their purchasing power.
The National Retail Federation also measured the consumer’s reasons for going to a store.
According to information from the Met Office, April had been the hottest month in England during this 2022.
The testimony of a consumer within a store of Englandshowed how chocolates melt inside it and left the rawest postcard on networks, of how high temperatures are experienced with a heat unexpected in that country.
@alicensx All the chocolate has melted at #bnm #chocolate #Oh no #summer #heatwave #blowthisup @bmstorestv ♬ Oh No No No – Music Falcon
The points of sale are important indicators, not only of the climate, as occurred in the case of a consumer, who showed how chocolates melt inside an English store, they are also benchmarks of what happens in terms of purchasing power in the face of inflation, such as a warns him study of HEY or demand for experience, as shown by a study of the National Retail Federation.
The climate measured in a store
This week we learned from news about the high temperatures that have been recorded in the United Kingdom and in one of the latest testimonies published on networks, we found out how it has impacted the retailso the stores became an indicator of the climate impact at the points of sale.
The story was revealed by alicensxuser of TikTok who went to a store in Wakefield, England, where he caught the chocolates with a price of 2.99 pounds sterling, totally decomposed.
Like this video that shows the impact of the weather in a store, we have seen other stories that help us understand situations or contexts, such as the impact of inflation.
Many consumers joined a trend on June 28, to replicate an image in which a Gansito was seen at a price of 23 pesos, a trend that the CM of Oxxo He took advantage and immediately promoted an unexpected promotion in which he put two Gansito cupcakes for sale at a price of 24 pesos.
We want you to continue enjoying your Gansito with this incredible promotion. 😋 Remember that cold ones taste better! 😉🥶 pic.twitter.com/hkTLG63W8K
— OXXO Stores (@Tiendas_OXXO) June 27, 2022
On that occasion, the promotion of the Oxxo helped us to understand the consumer’s concern about inflation in Mexico, a phenomenon that was measured by HEYin a study conducted worldwide, where he found in which retail categories consumers have made changes in the face of price increases.
The 69 percent It coincided that he changed his preferences in the category of clothing, footwear and accessories; the 68 percent in household appliances; 67 percent in beauty and cosmetics; 62 percent in alcoholic beverages and 60 percent in personal care.
The stores also serve to measure consumer demand for experiences when they go to a store, especially when after living in confinement due to the contingency, this has become a habit.
In a study of the National Retail Federation it was discovered that the 22 percent they simply went to a store because they wanted to get out of their homes.
A store is a surprising indicator to understand phenomena and contexts. The impact that high temperatures, a health contingency and inflation have had on retail is portrayed by the consumer with stories that we have documented in this article and that confirm the power of the physical point of sale, as a measure of the reality that surrounds us.
Now read: