This campaign is going around the world. What do you think about it?
“Heart, here I am” is a campaign launched in China that aims to encourage organ donation. The video has gone around the world and has excited thousands of people, although it has also angered some.
When babies are involved, the publicity is even more emotional, and even more so when there is such a strong story behind the one presented in this clip of just over a minute.
A mother’s heartbeat
The mother of the baby who can be seen in the video died in childbirth. The boy cries inconsolably as he passes from arm to arm of different people who try to reassure him. None manages to do it even in the arms of a man in a black T-shirt, who is neither his father nor a relative. By placing the baby on his chest and hearing the beat of his heart, the little one calms down, because his mother’s heart beats in his chest.
https://youtu.be/Egh5HP9gS-U
China follows the Spanish model
The objective of the Chinese campaign is, on the one hand, to increase organ donation rates in that country, and on the other, to soften its image after accusations of removing organs from executed prisoners to nourish their transplant system.
The Spanish model of organ donation and transplantation has become a world reference and an example for other countries, such as China, which in the last five years has been placed among the first countries in the world ranking thanks to cooperation with Spain. .