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The “CIO COVID-19 Impact Study” showed what priority CEOs have in the market.
Within the “Employee Job Satisfaction and Engagement 2012” it was discovered how important the company culture is for company employees.
Starbucks is the most valuable brand in fast food retail, according to Brand Finance.
starbucks announced who will be his new CEO and the chosen director has experience in the sale of products such as Lysol and condoms Durex.
These senior management changes can be argued with the objectives pursued from the command tables of the world’s large companies, as was shown in the study “CIO COVID-19 Impact Study”in which he found that a 37 percent of those interviewed, said that his main objective as CEO was to accelerate digital transformation in their companies. Other 37 percent said that given the reality that is lived, the mission was to improve the remote work experience and a 29 percent said seek greater corporate resilience with greater IT security.
Faced with these challenges, companies define the profiles of those who will integrate the highest positions in the companies, thereby consolidating practices in the corporate culture.
“Employee Job Satisfaction and Engagement 2012” it’s a study where he 47 percent of professionals revealed that corporate culture was very important to them and only 5 percent He said he did not care about this aspect of the companies in which they worked.
With this in mind, there is an increasingly bold construction in the market of how brands should react to the consumer, and in this spirit activities have been chosen that help identify work patterns that are worth investing in.
If we remember, the CEO of Google, Sundar Pichai, recently implemented a participation program for all company employees to share their views on their work, as a way to give direction to their direction at the head of the company, especially when this announcement occurred after it was revealed that no more employees would be hired due to the current inflation.
New CEO at Starbucks
The announcement of a new CEO in starbucks It showed how interesting the sales experience is, especially when it comes to high-consumption products such as a disinfectant, due to the current contingency, or condoms, due to the need given the prevailing sexual culture in the world. Within these areas you have sales experience, a man with sales experience is Laxman Narasimhanthe new president of Starbucks.
Narasimhan served as CEO of Reckittthe company that owns brands such as Lysol Y Durex. Now he will have to wait until October to finally take up his post at the leading company in fast food retailthanks to the beverage sales strategy, a category that has even motivated companies like Dunkin’ to reinvent itself, to stop being simple stores selling donuts and become a beverage store, where it so happens that they also sell donuts.
Corporate changes are largely a precursor to the new direction that companies seek to take, especially when they are in times of challenge such as a post-pandemic with inflation.
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