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Yulay is one of the most popular creators with over 3.5 million subscribers on YouTube.
YouTube, a platform owned by Google, has more than 2 billion active users worldwide.
In Mexico, until 2021, there were more than 750 YouTube channels with more than 1 million subscribers.
the recognized youtuber Mexican Yulay told, through a video published on his social networks, that he returned to Coppel to pay an old debt of two thousand pesosthis as part of its contents for the end of 2022.
We have been living for years, digitally speaking, with a significant number of content creators, all of them distributed through the social networks that currently dominate the market.
According to the exclusive study of Statista Advertising & Media Outlookwhere it is highlighted that currently the number of users on social networks is estimated at 4.6 billion, a figure that, by 2027, is expected to reach 7 billion.
In principle, we are talking about a key moment in the so-called era of digitization, a concept that, as a result of the pandemic, managed to consolidate itself in the vocabulary of a significant number of people.
Thanks to this, today we can say that platforms such as TikTok, YouTube, Instagram and Snapchat are marking a new era in the way people communicate and, in fact, each of these spaces will generate significant growth in the coming years. .
And it is that, to tell the truth, with the arrival of YouTube, in 2005, a revolution began that today, 17 years later, can be considered key in the era of digital marketing, where, precisely, TikTok, YouTube, Instagram and Snapchat They have become that great showcase for brands.
To date, according to data from the report Digital 2022: Global digital overviewYouTube has more than two billion users globally, considered one of the two most popular social networks on the planet, only below Facebook.
In Mexico, particularly, the presence of YouTube is clearly strong, since information from Comscore reveals that, as of June 2021, there were more than 750 YouTube channels with more than 1 million subscribers, a figure that represents a considerable increase of 25 percent, compared to 2020. Similarly, more than 6 thousand 500 channels of YouTube in Mexico had more than 100,000 subscribers, 30 percent more than the previous year.
Yulay returns to Coppel and pays old debt of 2 thousand pesos
Within the wide range of content creators that live on YouTube, one of the most popular bears the name of Yulay, who has a community of 3.58 million subscribers to her channel.
Although it is true that his main account is YouTube, the Mexican’s presence on TikTok is also important, where his videos have caught the attention of the so-called Generation Z, which is, in fact, Yulay’s main audience.
In one of his most recent videos shared on the Chinese social network, Yulay shows how, after seven years (according to what is read in the description of the clip), he returned to Coppel to pay a debt of two thousand pesos.
And it is that, according to what the youtuberAt that time, he took out a pair of pants, tennis shoes and a perfume on credit. Through TikTok, the videos of the moment in which Yulay pays said debt were shared.
@tiktokerdeclips Those from Coppel started looking for him to charge him! After 7 years of debt! ? #coppel #debt #credit bureau #credit #yulay #debts #to pay #money #documentary film
@tiktokerdeclips Pay off your Coppel debt after 7 years! ?? how much is interest? #coppel #debt #credit bureau #credit #yulay #debts #to pay #money #documentary film
Without a doubt, it is clear that in terms of content, social networks are a great window for the almost five billion Internet users and, in this sense, it is not surprising that the influencer profession is now one of the most popular.