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The Barbie movie will be released on July 21, 2023.
In 2021, Barbie posted gross revenue of approximately $1.7 billion.
In 2022, Walmart generated global net sales of almost 568 billion dollars, according to Statista.
A user demonstrated how she was a victim of barbie marketing and since she was bored, she decided to buy the brand’s collection, because everywhere there are merchandising doll’s mattel.
The new movie of Barbie has given a lot to talk about and that has not yet been released, since it has been seen that its strategy of marketing It has been very effective, since it has maintained attention and digital conversation, in this sense, Walmart It has also been part of this, since it opened a section on the theme of the famous doll, where you can find all its products, and even a photo booth, which simulates the box of Barbiethis has greatly attracted consumers who have been very enthusiastic about the subject, because in the networks social It has been revealed that especially the dryer and the hair straightener have attracted a lot of attention. likewise, also other brands have joined and have launched in recent weeks products and collections inspired by the doll of mattel, some are already for sale and others are about to come out. Among them are clothing brands such as; AC, Stradivarius, who in collaboration, launched a series of garments for men and women with the logo printed of Barbie.
Since its launch, this brand has had good profits, according to a Statista study, in 2015 it had the lowest sales, generating 905 million dollars, however it managed to recover, in 2021, since the profits reported gross income of approximately 1.7 billion dollars.
mattel created this doll as a friend and confidante, in addition to the fact that throughout its history it has had more than 200 professions such as: astronaut, doctor, veterinarian, dentist, among others, since its iconic phrase is “You can be whatever you want to be”.
He gets bored and ends up buying the Barbie collection, this spent
A user named @melippandda shared on her TikTok account that she was a victim of the strategic marketing of Barbieand being bored and not knowing what to spend her money on, she decided to buy the collection of the doll she has Walmart.
In the video, he shows that he bought some sponges to apply makeup, a hand cream, makeup brushes, a makeup bag, the famous iron, however, he says that he was disappointed because the color of this product is not pink as he imagined. but it is magenta.
The brush was also bought, and some shadows that include brushes for the eyes, which cost $300 pesos. For everything she chose, she spent a total of $1,145 pesos, which did not seem expensive to the user since there were several things she bought.
@melipandda What do you think is the most worthwhile thing?🩷🎀 #melipandda #vlogsturbios ♬ Barbie Girl – Lady Aqua
It is clear that the merchandising of Barbie has been very successful in stores, and it is not the exception in clothing stores, because in Stradivarius It has also been the novelty.
@scarlettwhite23 Barbie x Stradivarius #Barbie #stradivarius #unboxing #haul #tryonhaul #barbiegirl #fyp #foryou #barbieclothes #for you #fashion #outfitideas ♬ Barbie Girl – Lady Aqua
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