Some days ago Counterpoint Research He mentioned that Xiaomi consolidated itself as the second manufacturer that sold the most phones in the world during the second quarter of the year (April – June). However, a new report from the firm pointed out that June sales made the Chinese manufacturer No. 1 globally.
For the first time in its history, Xiaomi consolidated itself as the brand that sold the most phones, this thanks to the fact that it registered a global sales share of 17.1% during June, while Samsung fell to 15.7%, and Apple registered 14.3% of the sales. sales.
“Since Huawei’s decline began, Xiaomi has been making consistent and aggressive efforts to fill the void created by this decline. The manufacturer has been expanding into Huawei and HONOR legacy markets such as China, Europe, the Middle East and Africa, ”said Tarun Pathak, a researcher at Counterpoint Research.
The pandemic does not benefit Samsung
The analysis firm points out that this event could be temporary, and once Samsung recovers from the wave of COVID-19 that is hitting its factories in Vietnam, it could once again be the manufacturer that month after month sells more phones in the world .
However, something that Counterpoint Research makes clear is that Xiaomi is determined to become number 1 by quarter and by year, something that it is driving with its aggressive price proposals and the huge number of models that it has available around the world.
On the other hand, Strategy Analytics mentioned a couple of days ago that Xiaomi already surpassed Samsung as the number 1 manufacturer in Europe in a whole quarter, because in the second quarter of the year the Chinese firm monopolized 25.3% of the European market with 12.7 million units sold, which represented a year-on-year growth of 67.1%
For its part, Samsung kept a 24% share of the European market, and registered a 7% decrease compared to its sales the previous year in the old continent during the second quarter of the year.
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According to numbers from Counterpoint Research, Xiaomi has sold almost 800 million phones since it was launched on the market in 2011.