- HBO Max launches a 50 percent discount offer on its subscription plan to win back its former users
- From $ 14.99 it dropped to $ 7.49 a month, a promotion valid for six months
- Every day, streaming platforms are gaining more ground and surpass traditional television
HBO Max wants to win back its former subscribers and, for this, it is launching a 50 percent promotion on its subscription plans. The offer is for six months.
Streaming platforms, it is a fact, are here to stay and, in fact, are overtaking traditional television networks, which are even already offering their content on sites like Amazon Prime Video, as announced by TV Azteca. few days.
Currently, we are experiencing a significant boom regarding these platforms, each with its own content and its own subscription plans.
Given this, sometimes it is impossible to have access to all of them and, sometimes, there are users who, after a while, end up canceling their subscriptions, either because they cannot continue paying or because they opted for other sites.
And that’s the spectrum that HBO Max is wanting to win back those users who left the platform for some reason.
To do this, his strategy is to launch an offer valid for six months in which he cuts his subscription plans in half. That is, of the $ 14.99 per month that he regularly charges, he will now be charging $ 7.49 per month, an offer that will definitely attract the attention of users.
As we mentioned, this offer is only contemplated for a period of six months, after that time, it will return to its traditional cost. Even the $ 7.49 subscription is much less than the ad-supported subscription plan.
Given the high demand for this type of service, there are users who have made the decision to cancel their subscriptions from some platforms, which can occur due to several factors. However, whatever the reason or if, in fact, you are a new subscriber, HBO Max is presenting a great strategy with which it hopes to reach more users.
The competition between the platforms is very fierce and every day it becomes more interesting thanks to the launch of exclusive content that each one offers us.
Although it is true that, now, there are more services of this type, there are also those that dominate the market, with Netflix, Disney Plus, Amazon Prime Video and HBO itself the ones that have greater competition.
Netflix, for example, has a subscription plan of 139 pesos per month in its basic package, while the standard package costs 196 pesos per month and the premium has a value of 266 pesos per month.
On the other hand, Disney Plus offers two editions: the first, which is the basic one, which has a cost of 159 pesos per month, and Disney Plus Star with a price of 199 pesos per month. In addition, there is a combo plan that includes both services and has a value of 249 pesos per month.
Amazon Prime Video is one of the cheapest platforms on the market, priced at 99 pesos per month, offering other services such as Amazon Music, among others.
In this sea of offers and prices, now, HBO Max has decided to cut the cost of its subscription in half, a strategy that can help it reach new users and, above all, win back those who had canceled their subscription.
We’ll see if this offer works for WarnerMedia in order to position itself in a market that is becoming more competitive every day.
Now read: