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He streaming It has become a very important scheme in the market, due to the content offer that it offers to the audiences.
Netflixrecently it was reported, updated the rates of its services in key countries, due to the fact that it imposed a rule against sharing passwords.
The capacity of HBO Max joins that of other service providers such as Netflix.
HBO Max has established itself in the media market streaming and now that the possibility of increasing their prices is known, a scheme is proposed where the capitalization of the streaming and the way to achieve it is vital to generate value strategies.
In studies as “State of Video & Connected TV Survey” it is revealed that 44 percent do it because they can see original content in these media; while 29 percent say, more value is achieved for the money paid for these services than what is given to services such as pay television.
Streaming Changes
HBO Max It will have a price of 179 pesos per month, which represents an increase of thirty pesos, at the rate that the streaming service normally cost, which he confessed, carried out the increase to be able to reinvest it in original content.
The original contents, as we already saw in the study “State of Video & Connected TV Survey” previously mentioned, they are a great pretext to add subscribed users, since they look for this on a streaming platform, so the commitment to the production of original content is a key resource in current business models, which offer series, movies and live content through the platform Web.
This series of changes reveals a very important point and that is that streaming is in fierce competition, which has also led to Netflix to implement drastic policies against the habit of sharing passwords, than to a platform like Cinépolis clickto announce its closure.
The argument shared by HBO Max a media reveals that the increase in subscription as of March 30 allows the brand to invest in a greater variety of entertainment content and is an increase that is made in the country, since the first time it was launched in June 2021.
Regarding rate changes, Netflix changed prices by lowering rates in certain countries in the Middle East, sub-Saharan Africa, Asia and Latin America. Information published by The Wall Street Journal He warns that even this rate cut was 50 percent, after his policy of zero tolerance for sharing a user’s password was put in place.
“We are always exploring ways to improve the experience for our users. We can confirm that we are updating the prices of our plans in certain countries,” said a source from the series and movies site.
As to Cinepolis Klicthe platform assured that it closed its platform of streaming Due to the high competition in the market, and most importantly, it established a precedent of how brands are making drastic decisions, either staying or giving up.
The capacity of streaming has become unique, producing original content and determining services that help communicate with the consumer through stories, realizing how important it is today to know the audience, thanks to any infinity of resources that allow measure their behavior.