There is no doubt that in his 18 years, Facebook has shown significant growth in such a way that it has established itself as the most used social network in the world.the leading platform in a market that is becoming more competitive every day.
The social network owned by Meta has been number 1 in the ranking of social networks for yearscapturing the attention of almost three billion users who are currently registered.
However, it is also known that, in recent years, the popularity of Facebook has been in decline, thanks, to a large extent, to the momentum that TikTok began to have as a result of the arrival of the pandemic.
The platform developed by ByteDance is today the most popular social network and the one most used by new generations. This means that, according to Globalwebindex, that young people between 16 and 24 years of age are more involved in TikTok than in any other social network.
Is Facebook living its last period of growth?
In its most recent report, however, it appears that Facebook has reached its peak of growth. In fact, according to what the company discloses, monthly active users of the social network decreased by two million in the second quarter of 2022.
It should be noted that, according to the CEO of the company, he attributes this decline to “internet blockades related to the war in Ukraine.”
Data from the goal report reveals that, for this second quarter of the year, Facebook recorded 2.934 million monthly active users worldwidetwo million less than last quarter, when the platform accounted for 2 thousand 936 million.
What is the reason for this stagnation? Reality dictates that today visual platforms are booming; TikTok, Instagram and Snapchat represent a different experience for users.
For this reason, Facebook has been adding Reels to its own platform in order, first, to stop the progress of TikTok and, secondly, to continue adding users to its portfolio.
In the end, the truth is that social networks have been transformed over time, being, now, a great commercial showcase for the coffers and a vital impulse for content creators.