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The role of the consumer scales more and more in the market and in this sense it is that it has been possible to establish a greater dynamic of what is communicated on networks from a commercial profile.
Recording store experiences and converting them into a business case has become tremendously relevant in the market.
It is becoming more and more important for consumers to testify about their shopping experience. Under this dynamic there is a greater value in what is integrated with the consumer.
At the point of sale is where a significant number of commercial activities take place, seeking to understand the role of the consumer (discovering consumption hacks in Liverpool) and the performance of a product (acquiring it at a considerable discount).
An consumer who made the purchase of a scooter Of the brand Xiaomiwhich is a high-cost product, revealed the hack used to achieve the best price-product ratio in Liverpool.
From this perspective it has become important to innovate in the digital medium and from this understanding of the space, it has been possible to adapt a market that is sure of how important the physical point of sale is today and not only that, the definition that is being done in the market to understand what to do when it’s time to buy.
Liverpool hack revealed
A hack shown on social networks measures alternatives that you can take advantage of, to buy an expensive product in department stores such as Liverpool, one of the leading chains in the segment within the country.
The recommendation or hack It is a simple but effective measure, with which it is demonstrated a very important point and it is the transcendence that a brand has in the market and how, based on various resources that it uses, it manages to scale with better practices before the consumer.
This opportunity was announced by @chris_radekwho through his TikTok account explained that By contracting a Liverpool credit card, he was able to add an extra discount to his Xiaomi brand Scooterleaving the price with a 20 percent discount and an additional 10 percent discount.
The cost of the device went from 17 thousand 999 pesos to a final cost of 12 thousand 149 pesos.
@chris_radek #xiaomi #xiaomiscooter #scooter #electric skateboard #pro2 #xiaomipro2 ♬ She Share Story (for Vlog) – 山口夕依
The consumer and his consumption hacks
The hack that @chris_radek gave to his TikTok account confirmed a very important point and that is the importance of social networks in being able to better adapt consumer content.
A very important element to take into account in this exercise has to do with the capacity that has been consolidated in the market today, when understanding what is worth and what is not when a recommendation is made.
@chris_radek benefited from the Liverpool promotion with extra discounts on products, with payment through the department storeto other consumers it has been worth that within stores such as Bodega Aurrerá or Soriana, they have highlighted a very valuable area of opportunity, finding the product with the best price-quality ratio (by revealing that the prices of a certain product are lowered based on in indicators such as .02 or .01 after the price in integers of each of these).
Revealing secrets on social networks is an interesting exercise, which today guides increasingly valuable tasks and is the demand that is generated from these stories through these media.
All this is based on the fact that the points of sale are a common place for consumers and to that extent is that the interest is evident in each video where the same is denounced a bad service or a hack that reminds us of the importance of the shelf, the aisles of purchase and activations in POS.
Before you buy, make a plan
This type of content reminds us when it is a good time to make a purchase decision and the value of it, when it comes to innovating the business process based on the strategy.
Undoubtedly there are increasingly daring tasks in the market, which allow us to understand the role that brands play before the consumer and not only that, define activities that manage to be crucial in the lives of consumers.
Whether it is a discount, recommendations of certain products due to their composition, all the details are the protagonists of viral narratives.
The point of sale, more relevant than ever
The point of sale is where today there has been a greater activity for brands, defining activities that undoubtedly highlight the opportunity for brands to innovate in their commercial spaces.
From this perspective, there remains a very valuable operable resource to understand and it is the one that has to do with the way in which brands seem to increasingly better digital media to their tasks.
From this perspective, the point of sale is a must for the consumer, to test everything they consume online.