Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Fin Irresistible has the biggest boot. Walmart Supercenter and Walmart Express began this November 11 the largest Irresistible End in Mexico. There are more than 400 stores that they have between both brands, as well as online stores and the mobile application that have positioned Walmart among the most important omnichannel self-service leaders. It is about a wide variety of low-priced products and brands for millions of customers, as well as a marketing strategy that seeks hundreds of families to buy how, when and how they want; You will even have the option to receive your products in less than 60 minutes. In “The Irresistible End”, Walmart Supercenter will feature a live sale online or live shopping of screens and cell phones; on November 15 there will be a similar sale of appliances and home and on November 20 the safety pins of the store will be offered. All online events will be accompanied by exclusive concerts. The promotions in its wide range of perishables and groceries will maintain the iconic philosophy of “carry three and pay for two in wines and spirits” until November 21.
Liverpool also comes to Mitikah. The Mexican omnichannel company opened a new store in CDMX, inside the Mítikah Shopping Center. With 30 thousand square meters, Liverpool opened one of the most modern and innovative department stores with countless items for the whole family and home. “We are very happy to open Liverpool Mítikah, our 11th Liverpool store and 35th store of the group in Mexico City. With this opening, we continue to advance in our omnichannel strategy with the aim of being closer to Mexican families, with the intention of offering them the best shopping experience. This inauguration is possible thanks to the work of collaborators and suppliers, with the support of the authorities, to whom we reaffirm our commitment to continue promoting the development of the city through the generation of new jobs and the offer of better products and new spaces for the healthy coexistence of families in the capital”, commented Carlos Marín Rangel, General Director of Liverpool and who led the inauguration of this new store. The space has characteristic areas and an original distribution, among them: BX, Gourmet Experience, the Liverpool Restaurant, Studio Zen, an exclusive place for women and the practice of wellness and a Click & Collect area for customers to collect their orders placed online. “Liverpool invites all families in the capital to get to know and enjoy this new store in Mexico City, where we will continue to serve customers everywhere, every day and for life, by offering them the best shopping experience and thus keeping us in your preference”, commented Ignacio Aguiriano, Director of Public Relations of Liverpool.
ECUADOR
H&H expands further in LATAM. The first repair & remake of the Swedish giant takes firm steps in Latin America, with a sustained expansion that plans, for now, the opening of three stores in Ecuador. On October 22, the first one opened in the Quinceno Shopping mall; the second, on October 27 at the Condado Shopping, in Quito; and the third in San Marino, in Guayaquil, on November 17. “In Ecuador there has been an interest in fashion, and in H&M you can find garments for all styles: for those who like the most vibrant colors or more daring trends, but also for those who like to wear more basic colors”, said Martha Luna, H&M communication manager for Mexico, Colombia and Ecuador, who explained how among the various departments of the brand it was decided to integrate a space dedicated to home, with decoration items. Ecuador is the country with the first store that offers a Repair and Remake service, which promotes the reuse of clothing and where any customer can wear a garment that they want to repair or put a patch on even if it is not from the brand. H&M.
SPAIN
IKEA launches its Green Friday alternative. The ‘Green Friday’ project is a sustainable alternative to Black Friday with which, for the third year, the company seeks to promote circular and conscious consumption through the repurchase of furniture. In the last two editions, nearly 350,000 pieces of furniture were repurchased, with an appraisal value of 15 million euros. “We are very aware that we have only one planet and that resources are limited, which is why we strive to reduce and reuse our resources and those of our customers, maximizing recycling”, highlighted the Director of Sustainability at IKEA in Spain, Mónica Bye. Also, from November 18 to 27, users will be able to sell used furniture and receive a voucher to spend in stores IKEA when they need. Deliveries will be delivered on December 31, all as part of its three key goals: Become more circular, become climate positive by 2030, and enable one billion people to have a home life within the limits of the world. planet.