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Bodega Aurrerá is today one of the most valuable chains in retail within Mexico, according to eStatista estimates.
The creative market has increasingly valuable expectations and they represent recognition for brands at the moment of transcending the market.
a string of gym local had a creative idea and its promotional action resorted to a Bodega Aurrerá, to demonstrate the importance of well-managed ideas.
frankwatching has Dear All interesting to understand social media marketing at the macro level and not only with cases such as the gym, which we will detail in subsequent paragraphs, since these projections show that 85 percent of those who applied a strategy of this type sought to increase their brand exposure; 75 percent sought to increase their traffic and 66 percent were interested in generating leads.
“Greater exposure is the most cited benefit of using social media for marketing purposes among global industry professionals. This is not surprising given the huge appeal of having billions of active users as a potential advertising audience,” he explained. Valentina Denchevaanalyst of Statista to platform subscribers.
A gym with a curious strategy
A gym demonstrated the value of creativity and with a curious strategy, the brand demonstrated the value of ideas when it resorted to a Aurrera Winery for one of its users to do what appears to be an exercise routine.
Today he played bicep at the Aurrera winery, tomorrow I’ll see you in Soriana for tricep and leg. pic.twitter.com/rmTR0re0J8
— 🇲🇽 Magical Mexico ✨ (@EnMexicoMagico) April 19, 2023
“Today it was press at Bodega Aurrerá, tomorrow I’ll see you at Capitol’s GYM”, quotes the message where a man is seen struggling lifting a bar with weights, which the store has for sale in its sports section.
The action was replicated on social networks, where accounts such as México Mágico immediately reported the fact with a “Today it was bicep in Aurrera WineryI’ll see you tomorrow at Soriana for tricep and leg”.
He gym It demonstrated how important the exercise has become today and proves a very important element, which is innovation in the segment, where one point is essential to understand, and it is the ability of ideas to understand the market and not just understand it. land in a better way the ideas that are used in the market.
Said employability of ideas has become the scene of increasingly substantial tasks, especially when we understand how important innovation has become for the consumer, one who finds valuable practices in the market.
It is interesting to discover the resources that the market uses to publicize their products in a creative way, with the communication they carry out on social networks.
This is definitive to understand the value that there is in the market and to assume from this what is worth understanding and what other aspects have become innovative, especially when increasingly relevant guidelines are established.
Said guidelines that are increasingly relevant have a common scheme and it is the creativity that manages to make a matter executed by hundreds of thousands of businesses, such as managing the social networks of a gym, a tremendously personal activity.
There is no doubt that these activities have been established more and more as resources that manage to scale before the consumer and thereby establish main activities in the market, where an element is essential to know the elements that help a brand to be innovative in the market and what it is. most importantly, establish working points that help to understand how important communication is.